When veterinary clients pay an annual fee—or monthly installments—for wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
"The Banfield Effect" is what CVC educator John Volk called it in a recent session. That’s when Banfield does it, so your veterinary practice won’t. That may be a thing of the past if wellness plans are one growing wave of future medical care. So, y’know, if you want to know what to put in your wellness plan, why not take a gander at what we saw on Banfield’s website right now in their offerings?
Because, c’mon, as veterinary professionals we know cats aren’t just going to outright say those three little words. Here's a handout depicting the telltale signs that a feline friend is giving his human heart-eyes.
No money means no care means no healthy pets. We know you don’t want to be a pet insurance salesman or pitch veterinary care credit cards, and you don’t have to. Here are some ways to fight through your reservations—or the worries of others—about these two kinds of products.