Facts & Trends - Veterinary Healthcare
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Facts & Trends
Source: VET NEWS

Chemicals found in pets

June 1, 2008

A recent study by the Environmental Working Group (EWG) found higher concentration levels of many synthetic industrial chemicals in dogs and cats than in humans.

Source: VET NEWS

Well-intended pet owners are unknowingly poisoning their pets

June 1, 2008

Veterinary Pet Insurance (VPI) recently analyzed its medical claims data to determine the most commonly ingested household toxins and poisons.

Source: VET NEWS

Color vs. black and white

June 1, 2008

According to Readex Research, pinpointing the factors that guarantee an effective ad is difficult but one way to improve an ad's potential for success is by adding color.

Source: VET NEWS

The power of industry-specific digital media

May 1, 2008

A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that industry-specific digital media offerings are a critical component of an integrated marketing plan that includes industry-specific magazines and events.

Source: VET NEWS

Women exceed men in admissions

May 1, 2008

Women are outnumbering men in the veterinary profession and dominating admissions at veterinary medicine schools.

Source: VET NEWS

Size does matter

May 1, 2008

According to the Readex Research Red Sticker studies from 1999-2007, as ad size increases, so does the likelihood readers will remember seeing and reading it.

Source: VET NEWS

Therapy pets

May 1, 2008

According to USA TODAY, thousands of pets and their owners are spending time with the sick, the depressed or the distressed and with groups of children and adults in difficult straits for animal-assisted therapy.

Source: VET NEWS

The power of industry-specific business magazines

April 1, 2008

A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that despite the growth in digital media use, industry specific magazines continue to be an important communication tool.

Source: VET NEWS

Foreclosure pets

April 1, 2008

According to USA TODAY, family pets, their lives altered by the ravaged finances of their owners, are turning up in animal shelters in large numbers in some parts of the country.

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