I’m not arguing for diagnoses and ineffective remedies. But I think pet service providers should be our informed partners, not our adversaries in veterinary medicine.

Help those itchy veterinary patients with these immunotherapy options.

Not sure you have time to provide immunotherapy for your difficult atopy cases? Nonsense! With the right strategy, GPs can keep these patients in house—and help them become comfortable and content.

You know shedding is normal, but your veterinary clients (who are likely covered in dog or cat hair) may not. Here’s how to handle concerns about “excessive” shedding.

It’s not “just” another ear case! Your veterinary practice team could be short-changing medical protocols and client bonding by speeding through common appointments.

You may want to say adios to 2017, but join us for a quick walk back the articles that captured the attention of industry professionals across the country.