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DVM360 MAGAZINE, May 1, 2009

News Face off: Two generations reflect on their differences By Rachael Whitcomb National Report: Generation X and Baby Boomers are different, but they have one important thing in common - they are veterinarians. Fighting identity theft By Christina Macejko Washington — A federal rule requiring businesses, including veterinary practices, to have a written program to spot identification theft takes effect this month. 2009 Triennial Report: Generational differences By Daniel R. Verdon True or false? The needs of the patient come before the interests of clients. Trends: Generational interplay By David M. Lane, DVM, MS Lacey heard the tell-tale chirp from her cell phone. Perspective: Finding generational middle ground By Micaela Schaughnessy, VMD What a brand-new, young associate might say to her Baby Boomer employer and vice-versa. Horse owners push lawmakers to relax dentistry regulations By Rachael Whitcomb For nearly 20 years, equine dentistry has been considered a veterinary act in Oklahoma. Economics, academics and welfare: DVMs face changes By Christina Macejko Profession continues its evolution, remains strong despite uncertainty and changes. AAHA set to release major survey on compliance in July By Rachael Whitcomb Lakewood, Colo. — Veterinarians play as much a role in improving poor compliance as pet owners, according to a new study slated for release in July. AVMA, AVMF, Red Cross: Working together for disaster safety To better coordinate animal-rescue efforts during times of disaster, the AVMA, AVMF and the American Red Cross are working together. Does your practice have a written identity theft program? By James Iafe, VMD With small-animal practitioners deferring payments and large-animal veterinarians billing their clients, there is no doubt that the "Red Flags" provision of the Fair and Accurate Credit Transaction Act, which became effective May 1, applies to the veterinary profession. Pet insurance: Veterinarians soften position in face of economic realities By Daniel R. Verdon When it comes to pet-health insurance, a majority of veterinarians are voting for wider use of a third-party payment system. DVMs prefer the phone By Christina Macejko National Report — While the telephone may be the most preferred method of communicating with clients, veterinarians recognize the benefits of e-mail and social networking. DVM News Poll: The recession's high stakes The biggest concern for veterinarians is financial pressure on clients, whose disposable income may be reduced in a down economy. Will raising fees ease your financial strain? By Michael A. McLaughlin, DVM How much a client will pay for a given service follows a time-tested formula. AAHA to promote accreditation campaign on 'Animal Planet' Phoenix — A $1 million pet-owner-awareness campaign about the merits of hospital accreditation has been unveiled y the American Animal Hospital Association. Expired DVM license leads to $30,000 in fines By Rachael Whitcomb Memphis, Tenn. — An expired temporary license is costing a Tennessee DVM $30,000 in fines form the state's veterinary board. Florida sterilization bill altered in committee Tallahassee — A bill that would have required sterilization of all cats and dogs by the age of 4 months of age was substantially changed by the Florida House Agriculture and natural Resources Policy Committee. Future of veterinary associations falls to students By Christina Macejko Hook them while they are young, and they be loyal. HBO documentary recounts case in which DVM received threats By James M. Lewis Lake City, Iowa — An Iowa veterinarian says there's little more he can say about his testimony in 2007 trial just released in a documentary on HBO. Klausner, former AMC leader, joins Banfield Portland, Ore. — Dr. Jeffrey Klausner, former CEO and president of New York City's Animal Medical Center, accepted a position with Banfield. Nashville veterinary practice goes green in more ways than one By Christina Macejko Nashville, Tenn. — Owners of the recently opened Belmont Animal Hospital like to say that the "recycled" their building. Exploring pet cancer with veterinary oncologist Stephen J. Withrow By Stephanie Skernivitz Veterinary oncologists are making strides in research, diagnostics and treatment choices. Tuskegee, 5 other schools lock up full accreditation from AVMA's Council on Education Schaumburg, Ill. — Tuskegee University's veterinary school moved from limited to full accreditation. Humor Rules of the road By Michael A. Obenski, DVM Recently, I had the opportunity to enjoy several thousand miles of our federal interstate highway system. So, I figured it would be a great time to try a fun experiment. A humiliating turn of events My grandmother, whom we called Nonny, grew up in a family of five sisters and one brother. Business Production pay: How to determine the right percentage By Gerald Snyder, VMD How do you determine the percentage that goes into a production-based pay contract for an associate? Medicine Feeling the bite of the economic downturn? By Dale Kressin, DVM, FAVD, Dipl. AVDC The veterinary profession is undergoing unprecedented change due to a global economic downturn. Clients want high-value services. Veterinary dentistry is one of them. Surgery STAT: Managing IVDD In last month's column we discussed the pathophysiology of intervertebral disk disease (IVDD). Once IVDD is diagnosed, the clinician must again use the history (onset and course of clinical signs) and the physical exam (neurological status) to formulate the therapeutic plan. Emergency medicine: Manual non-invasive ventilation with PEEP valve By Dennis T. (Tim) Crowe, Jr., DVM, Dipl. ACVS, Dipl. ACVECC, FCCM, DACHM, NREMT-I, CFF When a pet arrives that is obviously having labored and difficulty breathing, an immediate course of treatment is to provide supplemental oxygen at high concentrations. Help your clients choose the right trainer By Gary Landsberg, DVM, BSc, Dipl. ACVB Recommending the right trainer is of utmost importance because a positive training experience can result in fewer behavioral problems. Can you come to terms with medical language? By Carl A. Osborne, DVM, PhD, Dipl. ACVIM The technical language of medicine that we routine use in describing various aspects of a diagnosis, prognosis and treatment often baffles clients who are unfamiliar with medical terminology. Diagnosis, treatment of tick-borne diseases By Johnny D. Hoskins, DVM, PhD, Dipl. ACVIM Some cases are difficult to detect or fail to respond to therapies. Equine Advancing laminitis research — a collaborative effort By Ed Kane, PhD Kennett Square, Pa. — Research into the causes and treatment laminitis, along with wide-ranging collaboration are the driving forces behind the newly established Laminitis Institute at the University of Pennsylvania. Another step in racing's reformation By James M. Lewis Louisville, Ky. — Racing officials say it seems only appropriate that Louisville's Churchill Downs, home of the Kentucky Derby, is the nation's first racetrack to win accreditation by NTRA. Piroplasmosis and the 2010 World Equestrian Games By Kenneth L. Marcella, DVM Equine piroplasmosis is an infectious disease of international importance.