Marketing tips and advice for the veterinary team - Firstline
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Practice Marketing
Source: CVC IN SAN DIEGO PROCEEDINGS

Marketing of veterinary products and services (Proceedings)

October 1, 2008

How does marketing differ from advertising?

Source: FIRSTLINE

The topics you tailor

June 1, 2008

Ninety-six percent of team members say they tailor their client education message based on the pet or client. Here's a breakdown of the criteria they use to customize their education message to pet owners.

Source: FIRSTLINE

Capture new pets' photos

June 1, 2008

What pet owner doesn't love photos of a new pet? That's the philosophy of team members at All Creatures Animal Hospital in Amelia, Ohio.

Source: FIRSTLINE

More clients, same care

June 1, 2008

Q. Our practice is getting busier. How can we keep a personal touch?

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Sample script: Turn phone shoppers into clients

June 1, 2008

When potential clients call, your goal is to schedule an appointment for their pet at your practice. Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., offers this script:

Source: FIRSTLINE

Scratch the itch

May 1, 2008

Sandy scratches. A lot. When her leg gets going, it makes a sound against the floor like a hammer driving a nail. My mother-in-law, Jane, first noticed Sandy's behavior a few months ago. When Jane took Sandy, a mid-sized 13-year-old mixed-breed pooch, to the veterinarian, he suggested a diet change to curb the scratching that makes her so uncomfortable.

Source: FIRSTLINE

Build a buzz with client seminars

May 1, 2008

Do you yearn to learn and enlighten clients with your know-how? If you're passionate about client education, consider hosting educational classes for clients.

Source: FIRSTLINE

Celebrate Client Appreciation Week

May 1, 2008

Clients just might feel spoiled with the attention they receive during Client Appreciation Week at VCA University Veterinary Clinic in Fairfax, Va.

Source: FIRSTLINE

Extreme makeover: receptionist edition

April 1, 2008

Q. What's appropriate attire for a receptionist?

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