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Practice Marketing

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Source: FIRSTLINE 7 steps to a senior-friendly practice December 1, 2007 By: Kimberly Stredney Older clients may need a little extra care and attention to ensure a happy veterinary experience. Here's what you can do to help them help their pets.

Source: FIRSTLINE Start pet parents off on the right path September 1, 2007 By: Kelly Stazyk Owning a pet is a lifelong journey. Help set clients' direction by offering strong care recommendations on nine critical topics.

Source: FIRSTLINE Do clients know the risks of parasites? August 1, 2007 By: Kelly Stazyk Yes. But oddly enough, few pet owners take the right steps to protect their pets, their families, and themselves from infestations (see Figure 1)

Source: FIRSTLINE Where do you stand on nutrition? August 1, 2007 By: Kelly Stazyk Months into the pet food recall, the veterinary world is out of sorts, with some dry and wet food varieties still off the shelves. But amid the frustrations, there's some good news: The recall has shifted clients' focus from cost to quality of their pets' diets.

Source: FIRSTLINE Does selling your services mean selling out? August 1, 2007 By: Kelly Stazyk "No. Here's why a strong recommendation for the care you believe in is the best marketing tool you possess."

Source: FIRSTLINE How much will clients pay? August 1, 2007 By: Kelly Stazyk The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products—an estimated $40.8 billion in 2007.

Source: FIRSTLINE Client education: Who's responsible? August 1, 2007 By: Kelly Stazyk Are you informal about informing, easygoing about educating, casual about coaching clients about their animals? See how more structure benefits your practice, pet owners, and patients.

Source: FIRSTLINE Get to the heart of feline heartworm prevention July 1, 2007 By: Dawn Roberts Concerned about the threat of feline heartworm infection, team members at Valley Animal Hospital in Roanoke, Va., decided to launch a campaign to educate clients.

Source: FIRSTLINE Ask Amy: Maximize your marketing June 1, 2007 I want to send a mailing to market our clinic's dental promotion. Our area of influence is about 2 miles, and that encompasses a population of about 200,000. How can I get the addresses of the households in a certain area or city? Do you know how to focus a mailing to a certain demographic to target people who might own pets?

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