Marketing tips and advice for the veterinary team - Firstline
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Practice Marketing
Source: FIRSTLINE

Build better puppy and kitten kits

March 1, 2008

Don't whiff on this all-important chance to bond clients to your practice for life.

Source: FIRSTLINE

7 steps to a senior-friendly practice

December 1, 2007

Older clients may need a little extra care and attention to ensure a happy veterinary experience. Here's what you can do to help them help their pets.

Source: FIRSTLINE

Start pet parents off on the right path

September 1, 2007

Owning a pet is a lifelong journey. Help set clients' direction by offering strong care recommendations on nine critical topics.

Source: FIRSTLINE

How much will clients pay?

August 1, 2007

The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products—an estimated $40.8 billion in 2007.

Source: FIRSTLINE

Where do you stand on nutrition?

August 1, 2007

Months into the pet food recall, the veterinary world is out of sorts, with some dry and wet food varieties still off the shelves. But amid the frustrations, there's some good news: The recall has shifted clients' focus from cost to quality of their pets' diets.

Source: FIRSTLINE

Client education: Who's responsible?

August 1, 2007

Are you informal about informing, easygoing about educating, casual about coaching clients about their animals? See how more structure benefits your practice, pet owners, and patients.

Source: FIRSTLINE

Does selling your services mean selling out?

August 1, 2007

"No. Here's why a strong recommendation for the care you believe in is the best marketing tool you possess."

Source: FIRSTLINE

Do clients know the risks of parasites?

August 1, 2007

Yes. But oddly enough, few pet owners take the right steps to protect their pets, their families, and themselves from infestations (see Figure 1)

Source: FIRSTLINE

Get to the heart of feline heartworm prevention

July 1, 2007

Concerned about the threat of feline heartworm infection, team members at Valley Animal Hospital in Roanoke, Va., decided to launch a campaign to educate clients.

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