Marketing tips and advice for the veterinary team - Firstline
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Practice Marketing
Source: FIRSTLINE

Ask Amy: Maximize your marketing

June 1, 2007

I want to send a mailing to market our clinic's dental promotion. Our area of influence is about 2 miles, and that encompasses a population of about 200,000. How can I get the addresses of the households in a certain area or city? Do you know how to focus a mailing to a certain demographic to target people who might own pets?

Source: FIRSTLINE

Step away from the thumbtacks

April 1, 2007

Clients love you so much they send you endless photos of Trixie drinking from the toilet and Boots chasing a sunbeam.

Source: FIRSTLINE

Great giveaways

April 1, 2007

Use this list of giveaways to boost your marketing reach.

Source: FIRSTLINE

Build a wall of fame

April 1, 2007

Not sure what to do with your empty walls? Charisse Lombardo, an interior de signer and president of CLM interiors in Ridgefield, Conn., suggests creating your own wall of fame.

Source: FIRSTLINE

Who's that dog?

April 1, 2007

Give your patients a license to board with custom pet ID cards, suggests Collin Babcock, the practice owner and manager at McCune Animal Hospital in Eagle Rock, Mo.

Source: FIRSTLINE

A new spin on 6 marketing musts

April 1, 2007

Your practice is unique. Maybe you offer a service others don't, or maybe you just do it better. But if you don’t tell clients why you're so special, they just might miss it. And wouldn't that be a shame?

Source: FIRSTLINE

Easy practice makeovers

March 1, 2007

Does dingy, drab, or dungeon-like describe your practice? It might be time for a makeover. Use these quick and thrifty ideas to take your practice from blah to beautiful.

Source: FIRSTLINE

Keep 'em guessing

March 1, 2007

Want a fun, educational way to jazz up your reception area? Post a quiz on your bulletin board, says Laura Greer, practice manager for Above and Beyond Pet Care Hospital in Lubbock, Texas. Her practice uses quizzes to keep waiting clients informed and entertained. For example: I come in sizes that range from 2 pounds to 200 pounds, and I sweat through my feet. What am I? Answer: a dog.

Source: FIRSTLINE

10 client turnoffs

January 1, 2007

You don't need to work very hard to make clients feel uncomfortable, dissatisfied, or irritated. Here's a look at 10 ways to chase off clients.

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