Marketing tips and advice for the veterinary team - Firstline
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Source: FIRSTLINE

Take a bite out of plaque

January 1, 2007

Many clients really don't realize just what a bit of plaque can do, says Sara L. Sharp, CVT, VTS (Dentistry), secretary of the Academy of Veterinary Dental Technicians. And it often falls to you to discuss the danger of a dirty mouth. The best approach is a little honesty—with a mix of tact, of course.

Source: FIRSTLINE

Make time for special deliveries

November 1, 2006

Do you see the faces of your elderly or disabled clients as often as you'd like? When the team at Millsap Veterinary Clinic in Millsap, Texas, noticed some older clients were missing their pets' checkups, they started asking questions—and uncovered a transportation problem. Their solution: a pet taxi.

Source: FIRSTLINE

Will clients accept changes?

November 1, 2006

Q: How do you implement major changes, such as mandatory preanesthetic blood work, without alienating long-term clients?

Clients brush off our dental recommendations

November 1, 2006

How do I make a dental recommendation to clients who've refused this care before?

Source: Firstline Supplements

Screen out parasites

November 1, 2006

Most clients would be pretty grossed out to find a flea or tick on their pets. But they don't always take all the steps to protect their pets from infestations. That's where you come in. You want to start pet owners off on the right paw, so begin discussing parasite control the first day clients visit with their new pets.

Source: FIRSTLINE

The client said no. Now what?

November 1, 2006

The next time clients refuse care, use this advice from Caitlin Rivers, a Firstline Editorial Advisory Board member and technician supervisor at Metzger Animal Hospital in State College, Pa.: Don't take it personally.

Source: FIRSTLINE

The pen is mightier with the brush

November 1, 2006

The key to convincing clients to schedule dental appointments for their pets might just have everything to do with your pen, says Louise Dunn, a practice management consultant with Snowgoose Veterinary Management Consultants in Greensboro, N.C. She offers this tip to market your dental program:

Source: Firstline Supplements

Weigh in on obesity

November 1, 2006

We might think pets have it easy. No calorie counting. No comparing their thighs with supermodels on television or perusing the latest issue of Vogue and wondering how the pouty face on the cover got so thin. Nope. For pets someone measures out their food daily and with just a meow or a faithful wag of the tail, they're adored no matter how rotund they become. What a life!

Source: Firstline Supplements

Brush up on dental care

November 1, 2006

You know the routine all too well: Mr. Smith visits with his rambunctious English springer spaniel, Burt, and all goes well until you mention Burt's oral health. Enter the blank stare. Or the anxious shifting from foot to foot. Or even the hasty, "Oh, he's fine!"

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