Marketing tips and advice for the veterinary team - Firstline
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Practice Marketing
Source: FIRSTLINE

Paper paws for a cause

September 1, 2011

Help families who can't afford veterinary care.

Source: FIRSTLINE

Top 4 mistakes veterinary practices make with social media

August 1, 2011

Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees—and explains how to properly promote your practice.

Source: CVC IN KANSAS CITY PROCEEDINGS

Friending the cat in your practice—what technicians can do (Proceedings)

August 1, 2011

Its no secret that cats don't like going to the veterinarian. They've never liked it. Unfortunately, cat owners are giving up the battle and fewer cats than ever before are visiting a veterinarian regularly.

Source: CVC IN KANSAS CITY PROCEEDINGS

Launching technician appointments and other services: sharing solutions that work (Proceedings)

August 1, 2011

It isn't uncommon to find practices that, either formally or informally, offer technician appointments; i.e. patient visits in which certain services are provided to the pet and pet owner by a credentialed veterinary technician instead of by a veterinarian.

Source: FIRSTLINE

The social media status of your veterinary practice

August 1, 2011

If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds&mdashp;not to mention you're passing up free advertising.

Source: CVC IN KANSAS CITY PROCEEDINGS

Communicating with clients—they really don't know squat about taking care of their pets (Proceedings)

August 1, 2011

Veterinarians and their team members have been working for years to educate pet owners about the care their pets need in order for them to stay happy and healthy. Undoubtedly we've made some progress, but results from the recently released Bayer Veterinary Care Usage Study indicate we have a long way to go; many pet owners simply don't understand the need for what is generally accepted as routine care.

Source: FIRSTLINE

Could pet wellness plans save your practice?

August 1, 2011

Pet owners want annual plans they can pay for monthly, but most veterinary practices aren't offering them. Are these plans just a fad—or are they the future of wellness care?

Source: FIRSTLINE

Is your practice's Facebook giveaway a potential legal problem?

July 15, 2011

Avoid trouble for your veterinary practice by ensuring you're playing by Facebook's promotions rules.

Source: FIRSTLINE

Podcasts mean easy publicity for your veterinary clinic

June 15, 2011

Podcasts are an easy way to establish your veterinary clinic's online presence.

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