Editors' comments and advice for the veterinary team - Firstline
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Tell your story

January 1, 2008

Most of us aren't very comfortable talking about ourselves. It's a hard skill to master, and too often it feels like you're bragging. But if you're not talking about what you do well, how will others know? If you're waiting for them to catch you in the act, you may have a long wait.


Give yourself a gift

December 1, 2007

Feeling sapped? Rundown, tired, out of sorts? Oh yeah. It's so easy to give and so hard to say no. You do it all the time. It's the 15 minutes at the end of the day you spend making a comfy bed for a sick pet or the extra walk you sneak in for your favorite boarder. Or maybe you volunteer to stay late to finish filing or clear the clutter from the reception area. The truth is, you do a lot.


You need a mentor

September 1, 2007

For the first few months after I gave birth to my son, I was pretty sure I wanted to quit my job. I loved my work, but those 12 weeks I'd spent at home getting to know this interesting little person weren't enough. Every morning, when I sent him off to day care, the guilt crept in. By mid-morning, it was an ache. And by 3:30 p.m., I could only think about rushing home for a few minutes with my son before bedtime.


Fun with numbers

August 1, 2007

Check out the answers to your questions about your salary and benefits, how to handle team conflict, what clients want, who owns pets, and data on 11 other critical trends.


Be a lion, not a mouse

July 1, 2007

There are some topics you just don't feel comfortable talking about, not even with your closest friends. So imagine opening up and sharing your deepest, darkest secrets with 40,000 complete strangers. That takes a lot of courage, doesn't it? That's just what authors Shawn McVey and Joanne Light have done this month. They're sharing their own intensely personal experiences with the hope that they can help others.


When it rains ...

June 1, 2007

We had one wild storm a few weeks ago. It was a Friday, and my dog, Sebastian, was scheduled for a regular exam. We were running late, so I was scrambling as I loaded my 2-year-old son, Donovan, in the back seat and coaxed the dog in behind him. Did I mention it was raining? The torrential kind. Sebastian hates thunderstorms, so I could see him trembling during the whole frantic drive.


Weathering the recall

May 1, 2007

We talk about the bond between people and their pets every day, but the waves of phone calls your practice has fielded about the pet food recall are just one more demonstration of how much your clients really love their pets. The news about the recall seems to change with alarming regularity. Even now, your calls may have trickled down to nothing or another recall bombshell could be set to explode.


It's not your practice ...

April 1, 2007

Or is it? You don't need to own something to love it like your own. I love Degas, and yet I don't own a single painting. My husband and I have "our song," but we don't own the rights to it. It's simply something that we connect with and made our own. I don't own this magazine, but I'm passionate about every word, every piece of art, and every picture on the page.


We aim to please

March 1, 2007

In the words of Freddie Mercury, "This is what you wanted. This is what you're gonna get!" If it seems like this issue came a little sooner than you expected, you're right. You asked for more issues of Firstline, so this year we're boosting our frequency from six to nine issues.


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