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Practice Marketing

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Source: FIRSTLINE The topics you tailor June 1, 2008 Ninety-six percent of team members say they tailor their client education message based on the pet or client. Here's a breakdown of the criteria they use to customize their education message to pet owners.

Source: FIRSTLINE Capture new pets' photos June 1, 2008 By: Dan Meakin, DVM What pet owner doesn't love photos of a new pet? That's the philosophy of team members at All Creatures Animal Hospital in Amelia, Ohio.

Source: FIRSTLINE More clients, same care June 1, 2008 By: Pam Weakley Q. Our practice is getting busier. How can we keep a personal touch?

Source: FIRSTLINE Sample script: Turn phone shoppers into clients June 1, 2008 By: Gina Toman, RVT When potential clients call, your goal is to schedule an appointment for their pet at your practice. Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., offers this script:

Source: FIRSTLINE Scratch the itch May 1, 2008 By: Portia Stewart Sandy scratches. A lot. When her leg gets going, it makes a sound against the floor like a hammer driving a nail. My mother-in-law, Jane, first noticed Sandy's behavior a few months ago. When Jane took Sandy, a mid-sized 13-year-old mixed-breed pooch, to the veterinarian, he suggested a diet change to curb the scratching that makes her so uncomfortable.

Source: FIRSTLINE Build a buzz with client seminars May 1, 2008 By: Tracey Nowers, CVT Do you yearn to learn and enlighten clients with your know-how? If you're passionate about client education, consider hosting educational classes for clients.

Source: FIRSTLINE Celebrate Client Appreciation Week May 1, 2008 By: Denise Shifflett Clients just might feel spoiled with the attention they receive during Client Appreciation Week at VCA University Veterinary Clinic in Fairfax, Va.

Source: FIRSTLINE Extreme makeover: receptionist edition April 1, 2008 By: Shawn G. McVey, MA, MSW Q. What's appropriate attire for a receptionist?

Source: FIRSTLINE Build better puppy and kitten kits March 1, 2008 By: Kelly Stazyk Don't whiff on this all-important chance to bond clients to your practice for life.

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