Articles by Gina Toman, RVT - Firstline
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Articles by Gina Toman, RVT

Sample script: Turn phone shoppers into clients

June 2008

When potential clients call, your goal is to schedule an appointment for their pet at your practice. Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., offers this script:

Do you know your stuff?

"I'm not the doctor" isn't a reason to not know the answer to these common client concerns. Here's a look at some of the facts and protocols everyone on your team should know.
April 2008

"I'm not the doctor" isn't a reason to not know the answer to these common client concerns. Here's a look at some of the facts everyone should know.

On the Job: Gina Toman

September 2006

What's the nicest thing a client ever said to you?

Strong flea control recommendations

April 2006

How can I convince our clients that their pets need flea and tick control?

Bond clients with surgery stories

December 2005

Ever wonder what surgery is like from the pet's perspective? Your clients do.

Score points with the right pass

August 2005

Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., says that when you do a good job passing the client off to the receptionist after the appointment, you help prevent missed charges and improve the client's experience.

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