ADVERTISEMENT

FIRSTLINE, Aug 1, 2008

Client Relations Client communication: More important than ever When clients face tough money choices, you'll need to be prepared to explain the care their pets need. Diverse clients, diverse wants Different ethnic groups may share similar preferences, and learning them helps bond clients to your practice. The changing face of clients Pet owner diversity calls for creative client service. Are clients spending more—or less? Pets still need care even when times are tight. What clients want How to keep pet owners happy might seem like a mystery. But it's not. Learn the secrets to putting a smile on every client's face. Is all-natural the latest trend? The use of green products is on the rise. Front Desk Embrace your change As David Bowie says, "Time may change me." And time's probably changed your practice, too. Did you have computers in your practice 10 years ago? Or five? Perhaps. How do you use them? Do you schedule appointments, search the Web for product information, or look for tools to educate clients and improve your practice's efficiency? Communication Strategies Is pet insurance gaining popularity? Education is key to satisfying the demand. Pets keep getting fatter The numbers prove that obesity is a serious problem. Compare insurance plans Here are questions to ask about prospective plans. Are pet owners listening? Get an inside look at why clients don't comply. Pain: Still a problem? Pets don't have to deal with pain—but they do. Pet products: How good is your word? Not too good, unless team members get training. By the Numbers 9 facts about the veterinary team Team terrorists come in all shapes and sizes. While you may not find any telltale boxing gloves in their lockers, you've probably encountered at least one in practice. Money Matters Ready to retire? Maybe not The good news is that it's not too late to get ready. Professional Growth The truth about the veterinary technician shortage Will low salaries and high turnover threaten this career? How do technicians' salaries stack up? The Bureau of Labor Statistics offers a snapshot of salaries for careers with similar educational requirements. Web Exclusive Retirement planning calculator Are you saving enough for retirement? Figure out how much you need to be putting away.

ADVERTISEMENT