FIRSTLINE, Oct 1, 2008 - Firstline
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FIRSTLINE, Oct 1, 2008
Cover story
Fight the giant
By Gina Toman, RVT
Pet obesity is a big problem, but you can knock out this debilitating condition.
Calculate the calories pets need
To determine how many calories dogs or cats should consume daily for weight loss, the veterinarian must first determine the pet's ideal or target weight.
Team Building
Taming beastly bosses
By Katherine Bontrager
Hiding behind your boss's lion's roar might be a timid kitten. Coax out your boss's softer side.
Signs it's time to cut and run
A few boss-related problems are best solved by finding a new boss. Here are a few examples.
10 common bad boss behaviors
By Katherine Bontrager
No matter the shape or size of your practice, odds are you share boss-related annoyances with other team members.
Front Desk
Recession depression
By Kerry Hillard Johnson
Bailout. Downturn. Credit freeze. Ugh. I'd rather not think about the poor economy. But as much as I hate to admit it, the ailing market matters to me, to you, and to your veterinary practices. The difficult part is figuring out why, or, in other words, what it means for your personal and professional financial stability.
Ask the Experts
Halt the client exodus
By Dr. Jim Kramer
Stop clients from walking out your practice's door today.
Handling clients' complaints about the doctor
By Karen E. Felsted, CPA, MS, DVM, CVPM
How do I respond to a client when they badmouth a doctor to me?
Don't settle for second-rate
By Brian C. Conrad, CVPM
It's better to be down a doctor than to hire a sub par associate.
Ask Amy: A tale of two tough employees
How do you deal with difficult co-workers?
Avoid the perils of picky pet owners
By Debbie Allaben Gair, CVPM
Is there one type of client who's harder to please?
Marketing Strategies
How to choose a charity
By Brian C. Conrad, CVPM
Follow these 4 tips to create a plan for helping others as well as your practice.
5 ways to give back
By Brian C. Conrad, CVPM
Reaching out to your community positions your practice as a leader and promotes your services to potential clients. Whether you're looking for marketing ideas or simple ways to help, here's how to maximize your charitable resources.
Money Matters
Frugal rewards
By Leslie A. Mamalis, MBA, MSIT , Lorraine Monheiser List, CPA, CVA, MEd
Looking for perks that don't break the bank? Then check out these results: Cost-effective extras that both you and your practice will find beneficial.
You've found your ideal rewards, now how do you ask for them?
By Leslie A. Mamalis, MBA, MSIT , Lorraine Monheiser List, CPA, CVA, MEd
When you've landed on the right ideas, it's time to suggest the potential perks to your boss. To be sure your manager listens to your proposal—and more importantly, accepts it—try following this seven-step plan
Dear Firstline
Ready to beat burnout
One weary technician takes job satisfaction into her own hands.
It's not all about money
Cost may be the most common client complaint, but it's not a deal breaker says the AVMA Director of Marketing.
Pearls of Practice
Training that's truly for everyone
Group meetings make new member training easier.
A mint on the pillow
Take a tip from the hotel industry and provide exceptional hospitality.
Sample script: Talking to clients about microchips
A painless conversation: Talking to clients about microchips
Added value at no extra charge
Little gestures go a long way—especially when the client doesn't have to pay for them.
A perfect 10
Cut down on unnecessary sick days by offering team members monthly rewards.
Speak your clients' language
Spanish handouts increase the number of clients and client compliance for one hospital.
It's a dirty job
Motivate team members to keep your practice clean with creative competitions.
By the Numbers
10 tips to help you grow in your job
By Liz Nartowicz
To cultivate your skills and take firm root in your career, consider these ideas.
Web Exclusive
Free pet ID cards
Download a pet ID template to help clients keep track of their pets' information and bond them to your practice.
The perfect weight-loss visit
By Gina Toman, RVT
Start fighting obesity the minute an overweight pet waddles in the practice door.
Could your practice offer Google-worthy perks?
Google's benefits are amazing—and amazingly costly.
Choose your own attitude
You're in charge of how you feel, so make the decision that you won't let circumstances get you down.

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