ADVERTISEMENT

FIRSTLINE, Aug 1, 2011

Front Desk On top of the veterinary numbers game By Kerry Hillard Johnson The August issue's survey data lets you peek inside more than 400 veterinary practices. Tech Know-how Veterinary team members: Conquer the world (wide Web) The online possibilities are endless: finding clinical information, bonding with clients, ordering supplies, and so on. Here's how you and your colleagues are taking advantage of the Internet. How veterinary team members can ask for Internet access By Donna Recupido, CVPM Some veterinary practices don't allow team members to use the Internet at work. If your practice is among them, it's time to make your case. The social media status of your veterinary practice If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds&mdashp;not to mention you're passing up free advertising. Top 4 mistakes veterinary practices make with social media Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees—and explains how to properly promote your practice. Not just a PHONE The new wave of smartphones and other mobile devices is revolutionizing the way your clients communicate. Could you help your practice stand out by making it even more responsive and tech-friendly? Patient care The everyday and the hard-to-pay Check out the data on common and costly conditions. How can you help clients and pets avoid them? Industry issues Could pet wellness plans save your practice? Pet owners want annual plans they can pay for monthly, but most veterinary practices aren't offering them. Are these plans just a fad—or are they the future of wellness care? Generic medical products: A primer for veterinary team members As more generics enter the veterinary market, clients are becoming more savvy about them. What does all this mean for your practice? Client Communication Care to learn about compassion What you don't know can hurt you and your veterinary patients—especially when it comes to managing euthanasias and end-of-life discussions. Hang up on snail mail: Revolutionize your veterinary reminder system Once clients are out of your sight, your veterinary practice is probably out of their mind. Find out how to sends the most effective and cost-efficient client reminders. Professional Growth The outcome of your income for veterinary team members Your paycheck as a veterinary team member may not reflect all your hard work but before you get upset, get some perspective. Tools of the veterinary trade When your practice adds equipment and services, you'll find opportunities for better client and patient care and increased professional growth. Find your niche as a veterinary team member and seize it Why wait for the veterinary practice owner to offer you new responsibilities and promotions?

ADVERTISEMENT