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FIRSTLINE, Jul 1, 2012

Cover Story Are your pet owners straying to another veterinary practice? By W. Bradford Swift, DVM You drove the lonely streets, wondering where they went. You watched for their cat or dog, their appreciative smile, their punctual friendliness. Don't give up. Don't just let your missing clients go—find out where they went, why they left, and maybe, just maybe, get them back. Ask your veterinary clients the right questions Use this advice to get the most valuable information from clients and learn the truth about how pet owners perceive your service and care. Pearls of Practice Develop a discount display for your veterinary practice Use a bulletin board to display seasonal information and discounts. Veterinary client education, caught on tape Affordable video-capture devices are great tools for client instruction. B-I-N-G-O—and bingo is the game-o! Playing bingo is a good way to remind veterinary team members to do tasks. Laser in on surgery discussions in veterinary practice Veterinary clients face many decisions when bringing their pet in for surgery. Veterinary technicians: Catch that catheter Use red and green vet wrap to indicate if a patient's ready to go home. A probing solution in veterinary practice Use an empty liter bag for disinfecting solution. Hair of the dog Doggie dental floss solutions. Ask the Experts An uncomfortable offer in veterinary practice I was recently approached by a client who's launching a new animal-related business. I know he's also going to approach other team members with job offers. Should I tell the practice owner? Veterinary practice managers: Answering the question of credit How can we explain the difference between credit cards and third-party payment plans? Dig into doggy day care in veterinary practice I'm launching a doggie day care program at my practice. What safety issues should I be aware of to protect pets and people? Team Training Veterinary professionals: Make friends and influence tweeters By Bash Halow, CVPM, LVT Why is social media like Facebook and Twitter so important? Discover your role and find answers to your top questions with this Q&A session with forward-thinking veterinary professionals using social media. Client Education 3 steps to ease itchy ears in your veterinary patients Otitis externa is a tricky condition that takes commitment to resolve. Help clients help their pets with this advice. Patient care Canine rehabilitation: Getting orthopedic patients back on their feet By Jodi Beetem, RVT, CCRP Cranial cruciate ligament tears and ruptures are common conditions that can lead to debilitating osteoarthritis. Consider a veterinary team approach to canine rehabilitation to improve every patient's quality of life. Physical rehabilitation at your veterinary hospital Physical rehabilitation is the best way to help patients heal quicker, safer, and improve their overall quality of life.

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