FIRSTLINE, Nov 1, 2012 - Firstline
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FIRSTLINE, Nov 1, 2012
Cover story
Out, darned Spot!
By Ed Kane, PhD
Help pet owners kick pet stains—before they boot their kitties and puppies to the curb. Offer effective solutions to keep pet owners' homes looking—and smelling—clean to preserve their relationships with their furry friends.
Ask the Experts
Put parasites in their place
How do we change the conversation with veterinary clients from the cost of parasite prevention to the value of protection?
Facebook foibles in a veterinary practice
By Shawn McVey, MA, MSW
One of the technicians at our practice has made friends with a lot of the practice's clients on Facebook. The problem is, sometimes she posts personal comments about her politics and her activities that make me uncomfortable. As the practice manager, should I say anything?
Pearls of Practice
3 tips for chronic ear infections
Sandra Grable, CVT, a dermatology technician at the University of Illinois Veterinary Teaching Hospital, offers this advice to avoid common ear infection mistakes
Fish for ways to wow veterinary clients
Use these tips one team came up with to to wow clients
Save that date!
Custom create calendars for your veterinary clients
Sample script: How to talk to veterinary clients about pet insurance
Consider using this script when you talk with your veterinary clients about pet insurance
That old line
A new use for old IV bags in the veterinary clinic
Team Training
Ditch that itch: Put pets on the right path
By Portia Stewart
Veterinary team members play a critical role in helping pet owners manage dermatologic conditions. Use this team training advice to guide you and your peers on the road to effective client education and follow-up care.
Professional Growth
Ignite your passion for practice with a little time off
By Julie Mullins
Rekindle your love for veterinary medicine with time away from the job you love. Here are six steps to fan your flame
Patient care
Postoperative pain management any practice can afford
Effective pain management in postoperative patients is possible no matter the size or focus of the veterinary practice. Consider the wide range of economical drugs available to help reduce pet suffering and pain.
Communication Strategies
3 nutrition tips for diabetic pets
By Portia Stewart
Make sure your veterinary clients offer the nutritional support their diabetic pets need—and lock in compliance with the veterinarian's recommendations.

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