Get started with laser therapy in two steps

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Get started with laser therapy in two steps

Laser-like focus, and training, will get your veterinary therapeutic laser services off the ground.
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Aug 12, 2016
By dvm360.com staff

At a recent CVC, Jennifer Wardlaw, DVM, MS, DACVS, shared two tips for getting started with the use of therapy laser in your veterinary practice. The first, she says, is to get the entire staff on board and get them used to the equipment. A great way to do this?

“Give the staff free sessions. As veterinarians and veterinary technicians, our own animals usually have the diseases that need work,” Wardlaw says. “We adopt the strays and the unwanted pets, and they certainly have orthopedic problems. So get the staff on board with education and let them try it on their animals, because the proof is in the pudding.”

The second tip Wardlaw gives for getting started is to be targeted in your marketing focus. “You’ll see the list from the laser sales company, that the laser can cure 30 things,” she says. “But I suggest targeting three or four areas and focus your marketing on those areas.” If you try to do it all at once you’ll miss the boat she says.

What does Wardlaw focus in on? Wounds, arthritis, ligament-tendon injuries and edema. “I love to see the healing improve with the laser therapy in those different case scenarios,” she says.