Idea Exchange: Express your sympathy with customized cards

Article

Pictures of your own staff's pets give these veterinary client cards the personal touch.

We created our own sympathy cards to send to clients. It's easy to do online. The fronts of the cards are photos of our own pets, with identification information on the backs of the cards. We write a personal message inside. Clients have reported that this gesture is appreciated.

Dr. Susan McMillan

Burlington, Vermont

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