You can't fight millions of dollars in marketing from corner drugstores and gigantic online pharmacies. But you can educate pet owners, find products you sell with the lowest prices, and build your own online pharmacy.
The majority of drug prescriptions for people in the U.S. are filled with generics. Though prescribing veterinary generic drugs is a recent introduction to our profession, it's not just good medicine, it’s also good business.
Congress may soon mandate that we hand over a prescription for veterinary drugs we've traditionally dispensed. Note these critical differences between human and veterinary practices—and contact your congressperson to object to the bill.