Source: VETERINARY ECONOMICS
March 1, 2005
By:
Mark Opperman, CVPM
Work better with goal planning.
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Source: VETERINARY ECONOMICS
February 1, 2005
By:
Mark Opperman, CVPM
They're here to stay. And the sites that target consumers are making heavy-duty media buys. Are you often doing enough to explain why clients should buy medications from you?
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Source: VETERINARY ECONOMICS
November 1, 2004
By:
Mark Opperman, CVPM
Your staff members devote a third of their waking lives to your practice. Working at your practice isn't just a job for you--don't let it become just a job for them. Share your vision for the practice and then give them the support and tools they need to make your vision a reality.
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Source: VETERINARY ECONOMICS
November 1, 2004
By:
Mark Opperman, CVPM
Of course, companies of every size are striving to attract and retain great people. Could you adapt any strategies from these giants in the realm of great employers?
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Source: VETERINARY ECONOMICS
October 1, 2004
By:
Mark Opperman, CVPM
Recently, a veterinarian in the process of hiring a new practice manager asked me "What are the 10 things a practice manager needs to know to be effective?" What a great question! It took a little thinking to narrow the "must-know" list to just 10 items. But whether you're an owner-veterinarian, a practice manager, or the owner's managing spouse, I think you need to apply these strategies to manage the practice effectively.
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Source: FIRSTLINE
October 1, 1999
By:
Mark Opperman, CVPM
Keep money in your hospital by adopting this subtle marketing strategy--and give clients the service they expect and pets the care they need.
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Source: FIRSTLINE
June 1, 1999
By:
Mark Opperman, CVPM
These proven strategies will help your practice make more money--and offer better client and patient care
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