Articles by Veterinary Economics Staff - Veterinary Economics
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Articles by Veterinary Economics Staff

What are the best ways I can market my specialty or referral practice?

May 8, 2008

"Specialty practices don't want to step on the referring practice's toes by marketing themselves to clients directly," says Mark Opperman, CVPM, owner of VMC Inc., a veterinary consulting firm in Evergreen, Colo. "They would rather get referrals through the general practice. And the best way to do that is by developing relationships with them."

What's considered normal compensation for a specialist? Is it financially viable if I offer them more than the norm?

May 8, 2008

"Many specialists feel they should get paid more just because they are a specialist, but the truth is they shouldn't," says Mark Opperman, CVPM, owner of VMC Inc., a veterinary consulting firm in Evergreen, Colo. "They should get paid more because they produce more."

I am trying to recruit new specialists to my practice. Who is my competition, and how do I distinguish myself?

May 8, 2008

"Specialty practices trying to attract new specialists aren't just competing with other practices," says Mark Opperman, CVPM, owner of VMC Inc., a veterinary consulting firm in Evergreen, Colo. "They're also competing with universities."

How do specialty practices define who their clients are? What are the key factors in keeping them happy?

May 8, 2008

It's a dual client base. One set is obviously pet owners; the second set is made up of referring veterinarians.

How do specialty practices compensate for how difficult it is to find specialists in today's market?

May 8, 2008

You must foster an environment where people want to work.

How do client expectations in the specialty practice differ from the small animal practice?

May 8, 2008

Client expectations are two-fold, says Dr. Karen Felsted, CVPM, CPA, a consultant with Gatto McFerson in Santa Monica, Calif.

How profitable are specialty practices?

May 8, 2008

There is an expectation that specialty practices will be more profitable because they charge higher fees and have a larger average transaction charge, but that's not necessarily true.

Slideshow: The Projectile Project

Nov 8, 2007

Veterinary Economics was on the search for a singing veterinarian. And we found three!

Slideshow: Peaches

Nov 8, 2007

The November cover-model hamster, Peaches, found a home in a Kansas City area elementary school. See Peaches' photo exploits here!

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