Articles by Linda Wasche - Veterinary Economics
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Articles by Linda Wasche

Q&A: Internet search and rescue

My practice's Web site isn't showing up on Internet search engines. Why?
Sep 1, 2008

My practice's Web site isn't showing up on Internet search engines. Why?

One expert's take on ancillary services

Boarding and grooming can be a great opportunity.
Aug 1, 2008

Boarding and grooming can be a great opportunity.

Marketing 101: Promoting your veterinary practice

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.
Aug 1, 2008

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

Marketing 102: Quick marketing strategies

Here are 15 marketing tips that will yield results for your veterinary practice.
Aug 1, 2008

Here are 15 marketing tips that will yield results for your veterinary practice.

How do I increase traffic to my practice Web site?

Jun 1, 2008

One tip: Offer giveaways printed with your Web site's address

A 5-step plan for helping shelters and rescue groups

May 7, 2008

Reap the benefits of a well-managed relationship with an animal-welfare group.

4 ways to make your site sticky

How do I get people to visit my practice's Web site often?
May 1, 2008

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit—and revisit. Here's how.

What goes into a good Web site

Apr 1, 2008

How do I build an effective Web site for my practice?

Making the most of an open house

Jan 1, 2008

Q. How can I get the most out of my practice's open house?

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