Articles by Christine Merle, DVM, MBA, CVPM

Pet owner spending- are happy days still ahead? (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

What is a pet? More importantly why do people choose to become pet owners?

Making your marketing work for your practice: part 2 (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Sometimes we try to "pack" so much in that we make the message fuzzy. Stick to one idea/one thought. Know what you want and create a message that says that.

Making your marketing work for your practice: part 1 (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

Let's talk about money part I (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

No one likes to talk about money yet, cost almost always is discussed every day in our practices.

Let's talk about money part 2 (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Marianne answers the phone in your practice and the caller inquiries-" How much does it cost to??"

Marketing investments in a down economy (Proceedings)

Nov 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Feeling the tight squeeze? Don't stop marketing find out what you should invest in with a struggling economy.

Pet owner spending: Are happy days still ahead? (Proceedings)

Apr 1, 2009
By: Christine Merle, DVM, MBA, CVPM

What is a pet? More importantly why do people choose to become pet owners?

Let's talk about $: Part 2 (Proceedings)

Apr 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Every day in every practice there are numerous conversations about money, and, given the taboo, it's no wonder that many of us become uncomfortable.

Marketing investments in a down economy (Proceedings)

Apr 1, 2009
By: Christine Merle, DVM, MBA, CVPM

Feeling the tight squeeze? Don't stop marketing--find out what you should invest in with a struggling economy.

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