Articles by Bob Levoy - Veterinary Economics
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Articles by Bob Levoy

Satisfy or risk goodbye

Apr 1, 2006

If your team members aren't feeling satisfied with their jobs, find out what's wrongand find a fix.

Clients with a laundry list

Mar 1, 2006

Some clients view an office visit as an opportunity to catch up on an assortment of neglected pet health problems. Use these techniques to stay on topic and on schedule.

Think small

Set yourself apart from the competition by targeting a special group of clients and meeting their needs.
Feb 1, 2006

At one time, the mass market was every veterinarian's target population. Today's best strategy, however, is niche marketing, which targets a specific population of pet owners, identifying their needs, and then addressing those needs more competently than anyone else.

Payroll cuts pose problems

Jan 1, 2006

You're looking for improved profitability but could end up with high turnover and service breakdowns.

Pop quiz: A test of your loyalty IQ

Dec 1, 2005

"Increased customer loyalty is the single most important driver of long-term profitability," say Scott Robinette, Claire Brand, and Vicki Lenz, authors of Emotion Marketing: The Hallmark Way of Winning Customers for Life (McGraw-Hill, 2000).

The upscale market is bigger than you think

Nov 1, 2005

Reluctant to purchase high-tech equipment because you're concerned clients can't afford costly diagnostic tests? You may be right. But consider the following facts from the recent article "Putting on the Dog" from www.businessweek.com:

Measure your new hire's fit

Oct 1, 2005

How do you know whether a newly hired team member is right for his or her job and, equally important, right for your practice? Many practice owners evaluate a new hire's job performance during a probationary period, which can last from 30 to 90 days.

Open house fun

Sep 1, 2005

"The secret to a successful open house," says Christy Johnson, CVPM, practice administrator at Pampered Pet Health Center, "is to make it fun. Have lots of things for clients to see and do, and serve plenty of finger food. Involve your staff, distributors, and drug representatives. And get the word out."

More ways to get new team members started right

Jul 1, 2005

As we discussed last month, the first day on the job sets the tone for everything that follows. And a great first day leads to a smoother transition, improved performance, and less turnover. Here's more on how to make a new employee's experience a great one

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