Articles by Mark Opperman, CVPM - Veterinary Economics
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Articles by Mark Opperman, CVPM

Deliver five-star veterinary service with these tips

Surpass so-so and clinch clients
Oct 19, 2013

Surpass so-so and clinch clients.

4 ways to be a better boss to associate veterinarians

When it comes to running a clinic, lack of communication is not an option. Mark Opperman reveals the best ways to keep your employees in the loop.
Oct 11, 2013

When it comes to running a clinic, lack of communication is not an option. Mark Opperman reveals the best ways to keep your employees in the loop.

Roll back your veterinary client discounts

When you discount—in the exam room or in your latest promotion—you're not just slashing prices. You're shortchanging your team, your profession and yourself.
Sep 1, 2013

When you discount—in the exam room or in your latest promotion—you're not just slashing prices. You're shortchanging your team, your profession and yourself.

So you still want to offer veterinary clients a discount?

Sep 1, 2013

Don't do a cash discount. Instead offer a product or service to your veterinary clients.

Professional veterinary associations should step up

The veterinary industry is headed in a bad direction with higher debt loads, more seats in classes and less job prospects. We need to encourage our associations to do something about it.
Aug 19, 2013

The veterinary industry is headed in a bad direction with higher debt loads, more seats in classes and less job prospects. We need to encourage our associations to do something about it.

5 ways to embrace technology in your veterinary practice

Finally ready to take your practice into the 21st century? Here are some easy-to-implement strategies to get your hospital up to speed—and maybe even surpass others.
Jun 12, 2013

Finally ready to take your practice into the 21st century? Here are some easy-to-implement strategies to get your hospital up to speed—and maybe even surpass others.

Help! I'm a veterinary micromanager!

Fight the urge to take over the tasks you just delegated.
May 3, 2013

Fight the urge to take over the tasks you just delegated.

3 ways to find new veterinary clients

Get creative when courting customers.
Apr 11, 2013

Get creative when courting customers.

How to increase veterinary clinic visits

Demonstrate value to clients and watch numbers rise.
Apr 3, 2013

Demonstrate value to clients and watch numbers rise.

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