Articles by Jeff Rothstein, DVM, MBA - Veterinary Economics
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Articles by Jeff Rothstein, DVM, MBA

How to successfully market microchipping

Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the times?
Jun 1, 2009

Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the times?

Help senior pets graduate to good health

A senior wellness program can stimulate growth and keep older patients healthy.
May 1, 2009

A senior wellness program can stimulate growth and keep older patients healthy.

Raises out, bonuses in

If you can't give raises to your employees, consider rewarding them in other ways.
Mar 1, 2009

If you can't afford to give raises, use bonuses to keep employees happy.

Kick-start your heart

Heard it all before? No way. Success is openness to new ideas.
Jan 1, 2009

Create a new management mantra using the four R's: refresh, renew, reawaken, and remodel.

Offer dentistry to combat the economy

Don't get down in the mouth. Stay positive, explore new services like dental care, and reap the benefits.
Oct 22, 2008

Offering dental care is a great way to generate revenue in a tough economy.

Hablamos Espanol aqui?

Oct 15, 2008

What can I do to be sure my practice is accommodating the needs of the Hispanic population?

Valuable veterinary resources on the Web

Surf the Web for valuable resources to help you do your job better.
Jul 1, 2008

Surf the Web for valuable resources to help you do your job better.

"But I read it on the Internet!"

Are your clients getting on your nerves with all their questionable Internet diagnoses? Well, give 'em a break—they love their pets enough to do their homework.
May 1, 2008

Do you ever get frustrated or annoyed when clients come to your practice loaded with medical information they found on the Internet—especially when it's wrong? Do you find yourself grumbling about the misinformation the client is spewing? Who's the doctor here, anyway? Heck, if people can find instructions for building a bomb online, maybe your clients can just whip up some Otomax or Tresaderm too. Then they can buy themselves an ultrasound machine and a textbook. Who needs a veterinarian?

Build it, but will they come?

Weigh your options before constructing a new clinic.
May 1, 2008

Weigh your options before constructing a new clinic.

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