May 15, 2004
By:
Karyn Gavzer, MBA, CVPM
No other single marketing decision impacts your bottom line as directly and powerfully as pricing: A 5 percent price increase is a 5 percent increase to your bottom line.
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Mar 15, 2004
By:
Karyn Gavzer, MBA, CVPM
Client surveys are limited to the extent that they only provide information on past performance.
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Jan 15, 2004
By:
Karyn Gavzer, MBA, CVPM
If you are like most practice owners and managers, you probably spend most of your time on "people problems."
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Demystify pricing to help your comfort level rise; decide on price increase schedule and stick to it
Jan 1, 2004
By:
Karyn Gavzer, MBA, CVPM
No other single marketing decision impacts your bottom line as directly and powerfully as pricing.
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Oct 15, 2003
By:
Karyn Gavzer, MBA, CVPM
There's never time to train in most veterinary practices. All too often, much of a new employee's training ends up being by "osmosis," or the "hang-around-you'll-get-it" method. Training doesn't have to be so hit or miss.
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Jul 1, 2003
By:
Karyn Gavzer, MBA, CVPM
Ms. Karyn Gavzer identifies the barriers that prevent the veterinary team from getting clients to act on prescribed medical services.
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