Articles by Mark Opperman, CVPM - Veterinary Economics
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Articles by Mark Opperman, CVPM

A tale of two values

Concerned about the price tag attached to your services? You should be worrying about the perception of value you're presenting to clients.
Jan 1, 2010

Worried about your prices? Be more worried about the perception of value you're presenting to clients.

Service calls: 5 strategies to inspect and improve customer service

Inspect your customer service and then fix it with these 5 strategies to build yourself a strong foundation of clients.
Dec 1, 2009

Inspect your customer service and then fix it with these 5 strategies to build yourself a strong foundation of clients.

Good fees, bad fees

Not all fees are created equal—as any client will tell you. To avoid invoices that aggravate, take a look at the service codes below to see which charges you should keep, toss, or modify.
Nov 1, 2009

Avoid invoices that aggravate clients. Consider these modified service codes.

Unearth your veterinary practice's financial problems

Buried beneath that pile of paperwork may lie a more profitable practice. Here's how to uncover it.
Oct 1, 2009

Buried beneath that pile of paperwork may lie a more profitable practice. Here's how to uncover it.

6 ways to find perfect "10" employees

Sep 1, 2009

Trust me—you have "10" employees in your town, no matter how small it is.

Sharpen up your team with employee upscaling

You need more pointed hiring and firing. This job market is the right time to let your dull underperformers go and hire sharp overachievers in their place.
Sep 1, 2009

How to replace underachieving team members with overachievers.

Video: How to make team members feel respected

A common complaint among veterinary team members is lack of respect in the workplace. Mark Opperman, CVPM, offers advice on how to properly communicate staff appreciation.
Aug 21, 2009

A common complaint among veterinary team members is lack of respect in the workplace. Mark Opperman, CVPM, offers advice on how to properly communicate staff appreciation.

Red Flags Rule: Are you ready?

The government will start enforcing its identity theft prevention program Nov. 1, 2009. Use this guide to protect your clients—and stay in the clear with the FTC.
Jul 1, 2009

Use this guide to protect your clients—and stay in the clear with the FTC after Nov. 1, 2009.

What your clients really think

They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.
Jun 1, 2009

They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.

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