Mar 1, 2005
By:
Jeff Rothstein, DVM, MBA
I've played hockey for many years, often once or twice a week. One day it dawned on me I wasn't improving. Instead I was doing the same wrong things over and over--I was playing but not practicing. Finally, I took a skills class and was amazed at how much I didn't know.
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Jan 1, 2005
By:
Jeff Rothstein, DVM, MBA
What message does the appearance of your clinic send? And what message do the doctors, technicians, and support staff members send when they interact with clients? For a real eye opener, ask your clients these questions, using surveys, focus groups, and casual conversations during appointments. And don't forget to ask new clients and staff members why they chose your clinic. Their fresh eyes can offer valuable insights into the first impressions your practice makes.
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Nov 1, 2004
By:
Jeff Rothstein, DVM, MBA
In the past year, I've learned that a little laziness and a lot of assuming can cost big bucks. First it was our radiology badges—I assumed we all paid about the same price for this service. But when an astute colleague asked about the going rate in our area, I learned I was paying four times more than some of my colleagues!
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