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Jan 1, 2007
By:
Bob Levoy
One of the easiest, lowest-cost, and most practical ways to learn about management is from Other People's Mistakes.
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Competing on price is the biggest slip-up you can make. Here's why.
Dec 1, 2006
By:
Bob Levoy
Competing on price is the biggest slip-up you can make. Here's why.
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Oct 1, 2006
By:
Bob Levoy
This veterinarian's passion for practice—and helicopters—lets him fill a unique niche.
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Sep 1, 2006
By:
Bob Levoy
Countless companion animals suffered during last year's hurricane season and many lost their lives because of a lack of planning. Help your clients think ahead about emergencies.
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If your success is starting to slip, it could be that you no longer offer the care you so eagerly gave clients in the early days of practice. But it's not too late to get back on track.
Jun 1, 2006
By:
Bob Levoy
If your success is starting to slip, it could be that you no longer offer the care you so eagerly gave clients in the early days of practice. But it's not too late to get back on track.
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Identify employees' job-related needs and then make their jobs so satisfying they'll really want to do their very best.
May 1, 2006
By:
Bob Levoy
The goal: As Bob Townsend, former CEO of Avis Rent A Car System
LLC, has said, "Create the kind of environment that pays people to
bring their brains to work." The more you identify and address
employees' job-related needs, the more likely they'll engage in
what psychologists call "motivated behavior."
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Apr 1, 2006
By:
Bob Levoy
If your team members aren't feeling satisfied with their jobs, find out what's wrongand find a fix.
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Mar 1, 2006
By:
Bob Levoy
Some clients view an office visit as an opportunity to catch up on an assortment of neglected pet health problems. Use these techniques to stay on topic and on schedule.
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Set yourself apart from the competition by targeting a special group of clients and meeting their needs.
Feb 1, 2006
By:
Bob Levoy
At one time, the mass market was every veterinarian's target population. Today's best strategy, however, is niche marketing, which targets a specific population of pet owners, identifying their needs, and then addressing those needs more competently than anyone else.
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