Don't forget Web resources when advertising for a new veterinarian, says Lynette Ott, practice manager at Barton Heights Veterinary Hospital in Stroudsburg, Pa. Classified ads are expensive, so you want to limit the space you use—but you still want to provide potential associates with lots of information before they apply.
Barton Heights Veterinary Hospital saves time and money by using a simple design for informational letters on such topics as flea and tick products or Pet Dental Health Month. The practice team uses a copy center to reproduce and tri-fold the letters on colored paper, says practice manager Lynette Ott. The single, tri-folded sheets don't need envelopes and can be mailed without taping or stapling, saving the practice time, labor, and money, she says. She offers these other simple tips.