Articles by Roger Cummings, CVPM - Veterinary Economics
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Articles by Roger Cummings, CVPM

Roger Cummings, CVPM

Roger Cummings, a certified veterinary practice manager, is a Veterinary Economics Editorial Advisory Board member, past president of the Association of Veterinary Practice Management Consultants and Advisors, and a consultant with Brakke Consulting Inc., based in Dallas.

Raising fees only takes you so far
June 1, 2006

For too long, practitioners undervalued their services, charged too little and often gave away care for free. Though this may still be true for some, others digested the message about a healthy business supporting good medicine and raised their fees. But to make this equation work, you need to raise the level of service, too.

Prices: Who knows what?
April 1, 2006

Should the doctor know the prices for procedures and services?

The importance of directory ads
January 1, 2006

How important is it to buy telephone-directory advertising?

Purging inactive clients
December 1, 2005

What's considered an inactive client, and how often should you purge inactive clients?

Expected revenue growth
November 1, 2005

I'm considering building a facility. What average revenue growth can owners expect five and 10 years after building, adding onto, or remodeling a practice?

First-year income increase
October 1, 2005

What's the expected average increase in gross income in the year after opening a practice?

Ill employees and the law
September 1, 2005

How should I handle a chronically sick employee who calls in at the last minute or struggles to come in ill? I previously switched her from hourly- to salary-based pay, and I'm considering changing her back.

Bringing down inflated salaries
July 1, 2005

My partner and I recently learned that we're paying associates more than other practitioners in our area do. How should we get our compensation more in line with prevailing wages—with a salary freeze or a pay cut?

Stop complaining about negative team members, and show them the door!
March 1, 2005

Let's solve your morale problem by just firing all the unhappy people. Think that sounds rash? The truth is you have nothing to gain from keeping them around. You can't change them. Yes, you can require certain behaviors, such as being on time, doing their jobs, or developing proficient skills or knowledge. But a lot of people simply have a rotten, negative attitude, and there isn't much you or anyone else can do to change that.


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