Q: I've heard that 60 percent of your veterinary practice's referrals should come from clients' word-of-mouth. How has the Internet changed that recommendation? Should we count online recommendations from our clients?

Our practice has Facebook and Twitter profiles, but we're looking for additional marketing opportunities. What should we try next?

Social media website may have the reputation as places to goof off, but they are proving more and more valuable in terms of business.

How can we convert price shoppers into clients?

Questions about price don't mean a customer is cheap; they might just be short on information and understanding.

How can we market our services to clients in a low-income area?

Keeping on top of changes can be difficult, but well worth the effort.

Consultant Karyn Gavzer, MBA, CVPM, opened the practice management program at CVC in Baltimore and talked about communication strategies that can boost clients' loyalty and trust.

Our practice's Web site needs updating. What goes into a great site?