Articles by Karyn Gavzer, MBA, CVPM - Veterinary Economics
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Articles by Karyn Gavzer, MBA, CVPM

Karyn Gavzer, MBA, CVPM

Q&A: Do online veterinary referrals hold as much weight as word-of-mouth referrals?
April 1, 2011

Q: I've heard that 60 percent of your veterinary practice's referrals should come from clients' word-of-mouth. How has the Internet changed that recommendation? Should we count online recommendations from our clients?

Q&A: YouTube? You bet!
January 1, 2011

Our practice has Facebook and Twitter profiles, but we're looking for additional marketing opportunities. What should we try next?

Video: Make social media work for your veterinary clinic
December 2, 2010

Social media website may have the reputation as places to goof off, but they are proving more and more valuable in terms of business.

Q&A: Converting phone shoppers into clients
November 1, 2010

How can we convert price shoppers into clients?

Video: Price shoppers are an opportunity, not an annoyance
October 7, 2010

Questions about price don't mean a customer is cheap; they might just be short on information and understanding.

Q&A: How to market your practice to low-income clients
June 1, 2010

How can we market our services to clients in a low-income area?

Video: The emerging trend of customized medicine
April 29, 2010

Keeping on top of changes can be difficult, but well worth the effort.

Develop more loyal clients with this script
April 9, 2010

Consultant Karyn Gavzer, MBA, CVPM, opened the practice management program at CVC in Baltimore and talked about communication strategies that can boost clients' loyalty and trust.

Q&A: Welcome clients on the Web
January 1, 2010

Our practice's Web site needs updating. What goes into a great site?


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