Articles by Mark Opperman, CVPM - Veterinary Economics
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Articles by Mark Opperman, CVPM

Mark Opperman, CVPM


Veterinary Economics Hospital Management Editor Mark Opperman is a certified veterinary practice manager and owner of VMC Inc., a veterinary consulting firm based in Evergreen Colo.

Articles
Income harvest: Let's pick the low hanging fruit (Proceedings)
November 1, 2010

Before you schedule the cherry picker to come to your practice, let's see if we can fill your basket with some of the "low hanging" fruit.

How to control your support staff and inventory costs within your practice (Proceedings)
August 1, 2010

Your inventory costs to gross should be 14-16%.

Internal controls: Plugging the hole in your bucket (Proceedings)
August 1, 2010

How Many Services Rendered In Your Practice Are Not Accounted For?

Communication: The key to success (Proceedings)
August 1, 2010

Effective Communication — Communication is an Underrated Art

Understanding the marketing of veterinary products and services (Proceedings)
August 1, 2010

Marketing – What Does This Term Mean?

The top 10 amazingly dumb things veterinarians do and what managers need to do to help them (Proceedings)
August 1, 2010

Tomorrow is the first day of the rest of our lives. Let's make a difference!

How to effectively use technology to position your practice for success (Proceedings)
April 1, 2010

Do you embrace technology or shy away from it? Technology should not be a dirty word but instead a helpful tool to drive your practice to its next level of excellence. By technology, I am referring to web sites, electronic medical records (paperless practice), email reminders, internet shop sites and yes, even the purchase of new equipment such as digital radiology or a surgical laser. Is it all worth it? Will it make a difference in your practice?

Who's watching you? Managing the Internet to position yourself for success (Proceedings)
April 1, 2010

A web site is a way for you to communicate with your current and future clients, answer frequently asked questions, tell the history of your practice, introduce your services and the veterinarians who provide them, and share who you are and what you do.

Employees behaving badly: How to bounce back and respond (Proceedings)
April 1, 2010

Terry has been the lead technician for your practice for the past 5 years. Amber has been with you less than a year. Terry suspects that Amber has a drug problem.

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