We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices. However, due to our current economic trends and an extremely competitive marketplace, these new clients are unfortunately not tearing our doors down.
When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies. I can't believe that according to national averages, a pharmacist and an optometrist earn more than a veterinarian! That is really sad! Why? Because most of us are afraid to charge what we are truly worth.
Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there? Absolutely not! As the expression goes: "Two can tango!"
The rules of marketing aren't what they used to be! I remember "back in the day," before cellphones, smart phones, or the Internet, we knew how hard we had to work to keep our clients happy if we made one unhappy.