Articles by Amanda L. Donnelly, DVM, MBA - Veterinary Economics
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Articles by Amanda L. Donnelly, DVM, MBA

Amanda L. Donnelly, DVM, MBA

Taking action: Marketing initiatives to grow your practice (Proceedings)
August 1, 2010

Marketing planning includes reviewing the practice's key performance indicators or KPIs to assess the areas of opportunity to grow your practice. Once you have made analyzed your hospital data and KPIs, you can take action to develop and execute specific marketing initiatives that will result in the greatest benefit for the practice.

Marketing planning: Use key performance indicators to establish goals (Proceedings)
August 1, 2010

Most veterinary practice leaders want to grow their practices and strive to implement marketing initiatives that will result in increased revenues for the practice. Unfortunately, the efforts by many veterinarians and managers fall short due to a lack of proper planning.

Enhancing communication between owners and managers (Proceedings)
August 1, 2009

Positive internal communication in the veterinary practice starts by facilitating effective communication between owners and managers.

The benefits of employee engagement for your practice (Proceedings)
August 1, 2009

The 2008 Employee Engagement Report published by BlessingWhite, a global consulting firm, found that only 29% of employees in North America are engaged and 19% of employees are actually disengaged.

How to use effective feedback when delegating job tasks (Proceedings)
August 1, 2009

Veterinary owners and managers often convey frustration about job performance inconsistencies and failure of some employees to complete job tasks.

What's your team's client service IQ? (Proceedings)
August 1, 2009

All service businesses can be differentiated based on the level and type of service that is provided.

Effective marketing starts with a solid plan (Proceedings)
August 1, 2009

Veterinary practice owners and managers often find marketing to be a somewhat daunting challenge.

How to manage by core values (Proceedings)
August 1, 2009

Most veterinary businesses, regardless of size, are started by individuals who have a vision of how they would like the business to operate and some idea of their desired long-term goals.


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