Your preventive pitch may be perfect, but some new veterinary client education tools could press more pet owners to do the right thing and keep up with your recommendations.

You don't need a degree in nutrition to help veterinary clients make good pet food choices. All it takes is the desire to learn and a willingness to start the conversation with clients.

If you hear that a shelter is telling new pet owners to ignore the veterinarian, don't fly into a rage—go to the source for answers.

Do good for pets and pet owners, and maintain your bottom line with smart relationships with rescue groups and shelters.