VETERINARY ECONOMICS, Dec 1, 2006 - Veterinary Economics
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VETERINARY ECONOMICS, Dec 1, 2006
Cover Story
Life, love, loss
By John Lofflin, Special Assignments Editor
Saying goodbye is never easy. And you face this undeniable fact of life every day. The upside: You're in a position to ease your clients through the grieving process and help them celebrate the pets they love.
Managing Smart
Delegate & double-check
By Mark Opperman, CVPM
Grit your teeth and make the handoff. Offer up the responsibility that goes with the work. And build in both accountability and meaningful rewards.
Hospital Design
Measure twice, cut once ...planning ahead pays off
By Sarah Moser
One doctor's dedication to creating a solid business plan and the perfect floor plan pays off for Superior Animal Hospital and Boarding Suites in Superior, Wis.
Practice Tips
A barking good time for a great cause
No beer at Dogtoberfest, but lots of chasing balls.
A no-slip winter
Lynette Ott, practice manager at Barton Heights Veterinary Hospital in Stroudsburg, Penn., has a way to keep safety slip-ups on the ice to a minimum ...
Let's talk
By Angie Hartin
Walkie-talkies keep this practice connected. Could this gadget help your team?
Practice management blunder No. 1
By Bob Levoy
Competing on price is the biggest slip-up you can make. Here's why.
Practice Management Q&A
Helping hands
By Craig Woloshyn, DVM
A local high school student who wants to be a veterinarian asked to volunteer in my clinic after school. I could use someone to straighten up the reception area, file, and run errands. But she wants to be a doctor, not a file clerk. If she's capable, should I train her to do simple clerical tasks?
The lay of the land
By Karen E. Felsted, DVM, CPA, CVPM, MS
Is it important to consider demographic data when choosing a location to open a new practice? How can I obtain this data?
Food and drug production
What are the guidelines for calculating the production for food and prescription refills?
Equine Solutions
Bumpy ride? 5 ways to make workdays feel less chaotic
By Amanda Bertholf
Drive here, go there, do this, finish that—you're really busy today! And every day, for that matter. Try these tips to smooth the kinks from your schedule and bring sanity back to your day—without hurting the bottom line.
You do what else?
Dr. Burns' shark photos
Dr. Thomas Burns, owner of a six-doctor practice in Yarmouth, Mass., dives with sharks about once a year.
Capturing shark tales on film
Dr. Thomas Burns gets up close and personal with the sea's deadliest predator in his spare time.
Hot Button
Please pass the pus!
By Craig Woloshyn, DVM
Sometimes, as the saying goes, "'tis better to be silent and be thought a fool, than to speak and remove all doubt." Remember this when you feel the need to discuss rectal diseases with your colleagues—in a crowded public place.
Vetcetera
Ending euthanasia
In an effort to prevent the euthanasia of millions of companion animals every year, the American Humane Association has launched a campaign, "Getting to Zero: Ending Euthanasia of Healthy & Treatable Animals."
A behind-the-scenes look at consultants' fees
New data shows how much management consultants are costing veterinarians.
Head of the class
Determining the intelligence of a breed of dog isn't as easy as administering an IQ test, but there are some breeds that easily move to the head of the class, including herders and working dogs. Because they were bred to work with humans, they are responsive and in tune with their human counterparts.
Legal Ease
The case for written employment contracts
By Karl Salzsieder, DVM, JD
I'm an associate, and my boss recently changed the way my production is assigned—not in my favor. What recourse do I have?
Ex-FDA head pleads guilty
The former FDA commissioner fessed up on stocks.
Employing disabled staff members
By Phil Seibert, CVT
You can't discriminate against a qualified person because of his or her disability. But you also aren't required to hire someone if he or she isn't a good fit.
Checking in
More love and more loss
By Marnette Denell Falley
When my 8-year-old daughter talks about the losses in her life, she consistently lists them in chronological order. And the first nine are all pets.
Growth Center
Samplers boost dietary compliance
By Arnold Plotnick, MS, DVM, DACVIM, DABVP
Fight kidney disease in cats by finding a health-friendly food the pet will accept.
Easy-to-build exotic ward offers next level of service
You can create a small, successful exotic ward with no more space than an unused storage room.
Click & Copy
Client education handout on blood testing
Give clients the lowdown on when and why their pets need blood work.
Samples of client handouts about junior and senior wellness blood testing
Sell clients on bloodwork for young and old pets.
"I want to test your pet's blood"
Dr. Robert Stannard educates clients about the importance of blood testing. Compliance is great, he says, and the team often finds problems in what are apparently normal, healthy patients.
Products
An island
Dr. McClellan designed the stainless steel treatment island, which features five tables. The treatment pharmacy shelves offer team members access from both sides of the island. A mobile lift table sits at the docking station. A dental table completes the room. The doctors' office lies just off the treatment area.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Craftsman/Mission style
Dr. McClellan's wife, Serena, and architect Robert Berquist designed the hospital's exterior in a craftsman/mission style. Featuring stone and shake shading, the exterior is highlighted with accent lights at night. Stone beds make up much of the landscaping for ease of cleaning and caretaking.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Custom cabinetry
The exam rooms feature custom cabinetry, an under-table cubbyhole for a feline scale, and a radiograph viewer. Two of the rooms have lift tables with scales. Exam rooms also have central vacuum dust pans.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Glass and tiles
The canine boarding suites feature glass doors and tiled walls for ease of cleaning and open views for the dogs. Carts outside each room hold personal belongings and other necessities. Each of the nine suites has an exterior window, and three suites offer Web cameras.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Multiple cases
Located next to surgery, the radiology room features a viewbox panel with a custom laminate tabletop and cubbies that were built to accomodate the film envelopes. Hot light and film storage are located along the adjacent wall. A utility tub facilitates the cleaning and maintenance of the radiograph processor. Dr. McClellan says the large bank of radiograph viewers is convenient and allows the team to work on multiple cases at the same time.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Refinished church pews
Refinished church pews make up the simple seating in this mission-style hospital. Tile makes the front desk durable, and a dividing wall behind the desk blocks clients' view into the pharmacy area. The perimeter of the reception ceiling was contructed with gypsum wallboard soffitt to conceal perimeter lighting and ductwork. Soft lighting and neutral colors complete the classic look.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.

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