VETERINARY ECONOMICS, Jan 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, Jan 1, 2007
Cover Story
Fresh start
By Ernest Ward Jr., DVM
Clean up with 12 monthly resolutions for your best year yet!
Plus! Three more must-do's from the experts!
You do what else?
A different beat
By Fred Metzger, DVM, DABVP
Be the new singer for an all-veterinary band! Get the song list and application, and read more about Dr. Fred Metzger's passion for hitting the skins.
Hospital Design
Designing on a dime
By Sarah Moser
Perfect timing, expert advice, and the owner's eye for bargains makes the new facility for Animal Emergency & Critical Care of Lynchburg in Lynchburg, Va., a source of client satisfaction—and financial success.
Practice Tips
Phone room gives clients equal attention
By Angie Hartin
We pulled the phones from our front reception area, and we've never looked back.
Do's and Don'ts of negotiating a contract
Do request a letter of intent ... Don't enter an agreement based on a handshake ...
Celebrate the team bond
By Jeff Rothstein, DVM, MBA
Start a tradition and get together for a meaningful outing.
Are flexible spending accounts right for your hospital?
By Gary Glassman, CPA
With enough employee participation, flexible spending accounts are a great benefit that attracts—and retains—solid team members.
A world away from practice
By Ray Ramirez, DVM
The first step to getting away for continuing education—or even a vacation—is to find someone to replace you. Take these five steps to find the perfect relief veterinarian.
Learn from O.P.M.
By Bob Levoy
One of the easiest, lowest-cost, and most practical ways to learn about management is from Other People's Mistakes.
Practice Management Q&A
Sick time for an associate
By Karl Salzsieder, DVM, JD
What do I do when an associate gets sick? What do I need to know about disability insurance?
Managing accounts receivable
By Denise Tumblin, CPA
How do the levels of accounts receivable compare in a companion animal practice to an equine practice? What's a reasonable level of accounts receivable for both?
Evaluate your marketing objectives
By Linda Wasche
How can I tell if my marketing efforts are effective? What's the best way to measure the results?
Putting out PR fires
By Joel Parker, DVM
I recently discovered that patients were vaccinated with expired vaccines. We pulled the vaccines out of use immediately and called clients, but what can I do to calm the commotion?
Equine Solutions
X marks the spot
By Brendan Howard, Business and Team Channel Director
You've bought new digital radiography equipment. Now where will your fees land? Will you just break even or make a profit?
Vetcetera
FEMA finally to help animals in disasters
When it's raining cats and dogs, cats, dogs and other animals will be included in disaster planning, thanks to a new law.
Pass along brochures to pet owners
While the government is sorting out pet-friendly disaster plans, you can help clients start planning today.
"Don't ask, don't tell" has to stop
More owners are taking advantage of herbs, nutritional supplements, chiropractic medicine, and acupuncture for their pets, but few are telling their veterinarians.
A little wishy-washy works
Complicated feelings about situations can make for more creativity in the workplace, according to a new study.
Talking Points
9 signs that it might be time for a change
By Craig Woloshyn, DVM
If ... like Rodney Dangerfield, you get no respect ... your boss takes all the good clients ... or you're so busy you can't remember what your spouse looks like.
Technology
Don't get tangled in the Web
By Jeff Rothstein, DVM, MBA
Avoid sticky liability issues, and make sure your team knows what you expect when they navigate the 'Net.
Hot Button
Prove you're a professional
By James Jorgensen, DVM
Providing boarding and grooming sends the wrong message to clients about your professional services.
Click & Copy
Evaluating an equipment purchase
Will that new piece of equipment pull its weight in your practice?
Analyze before you add
Will clients embrace your new service? Crunching the numbers and weighing the pros and cons can help you decide.
Legal Ease
Your big book of hazards
By Phil Seibert, CVT
Inspectors want to see labels on dangerous materials and proof that you trained employees to handle them—and they want it in writing.
Clone on the range
By Brendan Howard, Business and Team Channel Director
By year's end, farmers could eat the same steer they breed—well, eat the progeny of the the genetic clone anyway.
Let them go, but get back your goods
By Kerry Richard, JD
How can I ensure that fired employees return hospital property, such as smocks and door keys?
Bush signs "Animal Enterprise Terrorism" bill
By Brendan Howard, Business and Team Channel Director
It means more jail time and greater penalties for those who threaten or damage "animal industry" businesses.
Checking in
Pep talks done right
By Marnette Denell Falley
So, I recently had something of a rough patch at work. We lost two members of our five-person editorial team in one month ... can you empathize?
Growth Center
Puppy tutors generate revenue, happy patients
By Brendan Howard, Business and Team Channel Director
An in-house puppy school won't automatically make you the new Dog Whisperer, but offering training classes can make you money, empower your staff, and create a bond with patients.
Dental Health Month contest winner shares team's secrets
By Brendan Howard, Business and Team Channel Director
To get you ready for the month of teeth, we picked the brain of the grand prize winner in last year's National Pet Dental Health Month Awareness Contest, sponsored by Hill's Pet Nutrition Inc.
Managing Smart
10 tips to boost profitability
By Mark Opperman, CVPM
You have nothing to lose and everything to gain. Implementing these ideas that boost the bottom line.
Products
A view of everything
The treatment area offers staff members views of isolation, surgery, and the patient ward through storefront windows. A lab alcove sits just off treatment. A nurses' station in the treatment room lets staff members update charts and take calls while keeping an eye on the hospital hub.

Photo by Jack Henley, Jack Henley Portrait Design

Animal Emergency & Critical Care in Lynchburg, Va.
Clients watch
Glass walls looking into the surgery suite from within the hospital, as well as windows that give an interior view from the parking lot, show clients this hospital has nothing to hide. Clients have been known to park outside the window to watch their pets' surgery in progress.

Photo by John Carlson, Carlson Media Inc.

Superior Animal Hospital and Boarding Suites in Superior, Wis.
Copper roof
The exterior uses cement blocks with cultured stone accents and a copper roof to project the warm feeling Dr. Harper envisioned. Plenty of windows give clients a peek into the reception area and even the surgical suite.

Photo by Jack Henley, Jack Henley Portrait Design

Animal Emergency & Critical Care of Lynchburg, Va.
Curved reception desk
Dr. Harper chose a custom-made curved reception desk, stone that mimics the exterior of the hospital, and liberal views of the outdoors to give the reception area a warm, inviting feel. Automatic doors that swing wide enough for gurneys to pass through ease entry into the facility during emergencies. The staff lounge overlooks the reception area, so staff members can keep an eye out for problems even on break.

Photo by Jack Henley, Jack Henley Portrait Design

Animal Emergency & Critical Care of Lynchburg, Va.
Doubles as waiting room
Often one doctor covers five exam rooms at night. During these times, the team uses the rooms as a secondary waiting area, giving clients privacy and a sense of calm during emergencies, Dr. Harper says. One room doubles as a special procedures room and the team uses another as the trauma room if the hospital is especially busy.

Photo by Jack Henley, Jack Henley Portrait Design

Animal Emergency & Critical Care of Lynchburg, Va.

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