VETERINARY ECONOMICS, Feb 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, Feb 1, 2007
Cover Story
Pump it up
By Gary Glassman, CPA
You've admired those beefcake practices from afar. You envy their solid client growth and muscular marketing techniques. Well, here's how to supercharge your practice's growth.
Leadership
Could you be a stubborn old cuss?
By Craig Woloshyn, DVM
You know you can be a little backward. But it's time to get with the times ... 'cause they are a-changin'.
Personal Growth
Clear the fear
By W. Bradford Swift, DVM
Negative thoughts left unchecked can plague your practice, limiting growth and spoiling harmony. Face the fear, converts say. Here's how.
Hospital Design
Second-generation practice, first-rate care
By Sarah Moser
After 42 years in the same location, Grady Veterinary Hospital in Cincinnati, Ohio, has a fresh face but maintains its old spirit.
Practice Tips
Job search deductions
By Gary Glassman, CPA
If you're on the hunt for a new job, don't forget about the tax deductions you may be eligible for.
Puppy ownership 101
By Donna Recupido, CVPM
Give clients the tools and information they need to help them make a big decision.
The art of open-book management
By Bob Levoy
Disclosing the practice's financial information helps team members see the bigger picture. But is this approach right for your practice?
Quick fixes that boost client satisfaction
By Linda Wasche
Keep your clients happy—from when they make an appointment until they're done with follow-up care.
3 tips to perk up your people
Plan morale-boosting events sporadically—not just during the holidays.
Be a taskmaster
By Mark Opperman, CVPM
Use a computer program to generate automatic reminders of recurring tasks.
Practice Management Q&A
Finding files
By Sheila Grosdidier, RVT
Our client folders are arranged by last name, but approximately one-third of them are in the wrong place. Is it most efficient to file customer folders by name, or is there a better way?
Options for relief
By Albert Haberle, DVM
What's the difference between a part-time relief veterinarian and a block-time relief veterinarian?
Employee discount dilemma
By Fritz Wood, CPA, CFP
A colleague of mine was audited, fined, and required to pay back taxes for not claiming discounted employee pet care as taxable income on employee paychecks. He said that anything over a 20 percent discount must be taxed and listed as employee income. I checked with my accountant and he confirmed that I've been doing it wrong. How do I make changes in order to comply with IRS standards without upsetting my staff?
The dating game
By Jeff Rothstein, DVM, MBA
I'm an associate at a small-animal veterinary practice. Is it OK for me to date a client?
Creating effective employee manuals
By Joel Parker, DVM
I want to update my office policy manual, but I'm afraid of overlooking something. What items should I definitely include?
Weekend work
By Karen E. Felsted, DVM, CPA, CVPM, MS
I already work a few Saturdays a month and now my boss wants more!
Equine Solutions
A generation apart
By Jessica Harper
Baby boomers enjoy a position of authority in many practices, strongly influencing workplace culture. Here's an inside look at how they shape practice.
Vetcetera
And to Max, I leave ... everything
A new law in Ohio took effect recently that lets owners set up trust funds for their pets, meaning their furry friends will be taken care of in the event of owners' illness, incapacitation, or death.
Dogs Democrat, owners Republican
A Washington, D.C.-based pollster surveyed 600 dog owners—and their dogs—on their choice for president in 2008.
$4 veterinary drugs at Wal-Mart
The giant retailer is honoring veterinary prescriptions and offering customers in 49 states a 30-day supply of more than 300 generic drugs for just $4.
Hot Button
Give clients real recommendations
By Dennis Cloud, DVM
Don't dump veterinary healthcare choices in clients' laps. You're the expert, so don't be afraid to tell them what's medically necessary.
Click & Copy
Worth a thousand words
Nudge clients toward dental compliance using photos that depict the stages of dental disease—along with oral and written recommendations.
Legal Ease
No such thing as a free exam
By James F. Wilson, DVM
Clients complain about our $100 consultation fee for specialty dental care. Could I have a veterinary assistant do a less thorough estimate exam for $25? We would avoid the hassle of creating a medical record and providing a communication letter to the referring doctor.
Salary vs. hourly pay
By Phil Seibert, CVT
You might be entitled to overtime pay even if you hold a degree or have "supervisor" in your title.
Checking in
What's a good receptionist worth?
By Marnette Denell Falley
It's cheaper in the end to pay for great skills, attitude, and experience.
Growth Center
Pain management makes good sense and good cents
Ease suffering and charge for analgesics and other therapies at the same time.
You do what else?
Search and recover
By Rita Tinsley, DVM
The first time I went out on a drowning search, my search and rescue dog, Bella, tracked down the victim. That's when it hit me: This works. At that moment, search and rescue became real and exciting for me.
Managing Smart
Make 'em stick
By Mark Opperman, CVPM
Use these 15 ideas to bond team members to your hospital—and keep your veterinary practice from peeling apart.
Products
Bathing area
Cast-in-place concrete with troweled epoxy finish makes up a durable, functional walk-up bathing area. This time-tested detail has proved a great asset.

Photo by J. Miles Wolf, Wolf Photography

Grady Veterinary Hospital in Cincinnati, Ohio
Natural light
The surgery suite contains three surgery tables. Windows on the opposite wall allow observation from the treatment area. Natural light filters in through exterior windows.

Photo by J. Miles Wolf, Wolf Photography

Grady Veterinary Hospital in Cincinnati, Ohio
Open environment
Four dry tables, one wet table, and a lift table give team members room to work. The indirect light and higher ceiling provide an open environment. The area also features multiple drops for oxygen and suction scavenger lines.

Photo by J. Miles Wolf, Wolf Photography

Grady Veterinary Hospital in Cincinnati, Ohio

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