VETERINARY ECONOMICS, Apr 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, Apr 1, 2007
Change-Makers Series
Change maker series: Dr. Scott Campbell
By John Lofflin, Special Assignments Editor
How the CEO of Banfield has rewritten the rules of veterinary practice. ... Part 1 in The Change-Makers Series
Growth Center
How not to screw up your new rehab business
Five tips from a veterinarian newly graduated as a certified canine rebailitation practitioner.
Hospital Design
Pay it forward
By Sarah Moser
Early planning and advance payments gave this hospital a financial edge. And this thinking has given the owners of South Suburban Animal Hospital in Perrysburg, Ohio, the freedom to focus on medicine in a new way.
Practice Tips
Enlist client support
The team at Ottawa Animal Hospital in Holland, Mich., adopted two groups of solders in Iraq.
A piece of the pie
By Suzanne Sewell, DVM
We keep a chart based on our monthly budget on the wall in the back hall of the hospital.
Make spring cleaning egg-citing
An Easter egg hunt for cash- and candy-filled eggs makes spring cleaning fun for the team at the Maul Road Animal Clinic in Camden, Ark.
Sit! Speak! Educate!
By Marlene Wagner
Referring your clients to certified trainers and behaviorists—and promoting early socialization and training all year long—is the best way to prevent aggression and bites. But National Dog Bite Prevention Week (May 20 to 26) is quickly approaching, so it's a good time to gear up.
Have no fear: Help is here
By Rebecca Rose, CVT
You're already familiar with the idea of hiring a relief veterinarian and the benefits that come along with doing so. But what about hiring a relief technician?
Ritz-Carlton's newest service strategies
Put the luxury hotel chain's latest values to work in your practice and increase client satisfaction.
Develop a support network
Sometimes a hospital manager needs someone outside of the practice to bounce ideas off of, vent to, and solve problems with.
Practice Management Q&A
Can you hear me now?
By Jeff Rothstein, DVM, MBA
Q. What is VoIP? Should my practice consider switching our traditional phone system?
She's a superstar
By Sheila Grosdidier, RVT
Q. I have a superstar on my team but the other team members hate her. What should I do?
Battling retirement fees
By Gary Glassman, CPA
Q. How will inflation and taxes affect my cash needs during retirement?
Checking in
Revisiting corporate practice
By Marnette Denell Falley
In 1994, Veterinary Economics ran a cover article featuring Dr. Scott Campbell with the headline "Who Is Dr. Scott Campbell and Why Is He Bringing Full-Service Veterinary Care to PetSmart?" Today, doomsday prophesies that independent practitioners worried about back then seem to have fallen short. ...
Associate Know-how
Stepping up
By Mark Opperman, CVPM
It's a natural progression to move from associate to practice owner, but you need to know what you're getting into. (And sellers, you need to make sure your buyer is positioned for success.)
Building the Bond
Hanging tough
By Frank Grasse, DVM
You never know what you're going to see in practice—it can be a real mixed bag.
Hot Button
Support your sub
By Bruce Silverman, DVM, MBA
Receptionists who shortchange your relief doctor are shorting your veterinary practice's bottom line.
Cover Story
Animal cruelty: What's your responsibility?
By Kristi Reimer, Editor
Defining your role and responsibility in cases where violence against animals can lead to violence against people
Legal Ease
Avoid your own Andromeda strain
By Phil Seibert, CVT
Your enthusiasm should be infectious, not your hospital. When treating disease, make sure one sick animal doesn't turn into many.
Paying for associate CE
By Kerry Richard, JD
Q. I know we need to pay team members when they attend required training meetings. But what's the legal standard for paying associate veterinarians their salary to attend CE meetings? Where does the practice's responsibility end and the doctor's responsibility to maintain her license begin?
Equine Solutions
Match made in heaven
By Amanda Bertholf
You're on the hunt for a new associate. Here's how to find the right doctor for you and your practice.
You do what else?
Caring for gentle giants
By Kim Hammond, DVM, MBA
Working with mountain gorillas has been the seminal experience of my life.
Dr. Hammond's gorilla pictures
Dr. Kim Hammond works in Africa for three to six weeks at a time to provide medical care for endangered mountain gorillas. These photos give you a close look at the gentle giants he works to protect.
Click & Copy
Facts about long-term care
A handout that explains to clients why pets taking medication need to be monitored.
In it for the long haul
Long-term drug monitoring doesn't have to be a hassle for you or your clients. With creativity and flexibility, you can win the chance to monitor your patients.
Practice Finances
Does your team know you start every day $900 in the hole?
By Michael Cross, DVM, MBA, CVPM
Does your team know the practice starts out every day $900 in the hole?
Does practice ownership pay?
By Fritz Wood, CPA, CFP
How to create an Excel spreadsheet that helps you figure the value of owning a clinic.
Products
Boarding in big letters
A luxury boarding area surrounds the training and daycare room. The boldly colored word CANINE leaves no question as to which area of the hospital this is.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Bright yellow and purple
A greeter's station is bathed in natural light and gives clients a peek into the boarding and training area. Retail and educational displays surround the seating nooks. Dr. Jeanne Eisenhour particularly likes the bright yellow and purple and the high ceilings in thiss area.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Catominiums
The "catominiums" located just off of the reception and waiting areas keep both kids and adults content while waiting, and give the cats an entertaining view too.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
City required facades facing all four directions
Stringent city and developer requirements called for "front" facades facing all four directions.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Exam rooms skip treatment
Seven standard exam rooms feature checkout capabilities, with computers in all rooms and cash drawers and credit card stations just outside. A service corridor allows all discharged patients to exit without having to go through the treatment area, which reduces congestion.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Had 2 tables, now 5
The previous hospital had only two treatment tables; this one has five, and a bold color scheme reduces the industrial look. Separate hallways limit traficc in the treatment room and a dedicated dental station fits out of the main traffic flow.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Pharmacy, library, and workstations
From the central pharmacy, just outside the treatment and exam rooms, staff members have easy access to workstations and a library for quick reference.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio
Storefront window
Two tables provide ample workspace in the surgery suite. A full-length monitor counter, a pass-through to pack prep, doors and a window to the treatment area, central oxygen and anesthesia evacuation, and a storefront window complete the room.

Photo by Gary Easter, Gary Easter Photographics

South Suburban Animal Hospital in Perrysburg, Ohio

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