VETERINARY ECONOMICS, May 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, May 1, 2007
Cover Story
SPECIAL REPORT PART 1: Putting out the pet food recall fires
By Amanda Bertholf
In the thick of media reports and hourly updates, we asked your colleagues how they were handling the pet food recall. Here are their tips from the trenches.
SPECIAL REPORT PART 2: Rebuilding the circle of trust after the pet food recall
By Amanda Bertholf
The recall has left clients questioning your recommendations—and you questioning manufacturers. Tackle the job of earning back trust one step at a time, client by client and case by case.
SPECIAL REPORT PART 3: Spread the news about the pet food recall
By Mark Opperman, CVPM
A simple letter is all you need to help keep your clients up to date on the pet food recall.
Hospital Design
Building for business: Take two
By Sarah Moser
Just four years after opening a large award-winning facility, these doctors at Upstate Veterinary Specialists in Greenville, S.C., built again and doubled their space.
Practice Tips
Let the media boost your credibility
By Bob Levoy
Know the difference between advertising and public relations to maximize your results.
Let's see that ID
Your practice's identity goes far beyond a logo.
Put pets on a pedestal
Make check-in and checkout out a snap for clients by placing a pet pedestal at your reception counter.
Got collateral?
By Jeff Rothstein, DVM, MBA
It pays to think through your options when you're borrowing.
Practice Management Q&A
Retire right
Q. How do I know whether I have the right retirement plan to meet my objectives?
Fair production
Q. I discovered that the owner of the practice I work at has been changing my invoices. Flea medications, shampoos, and glucosamine supplements are being charged to an over-the-counter charge, even though I sold them to the client at the time of the exam. Shouldn't those items fall under my production?
Make a good impression
Q. I'm a specialist at a referral practice and I'd like to visit the referring veterinarians in my area. What's the best approach?
Lost and found
Q. How can I get the doctors to take care of the equipment at my practice? They don't keep their trucks clean and often leave equipment behind on visits.
Meet and greet
Q. I'm a specialist in a community with a lot of old-guard general practitioners. How can I build rapport and convince them I'm not out to steal their clients?
Industry Issues
Change maker series: Shawn McVey
By John Lofflin, Special Assignments Editor , Shawn McVey
Experience running large referral practices, and a background in social work give this leader insights into the changes specialty care brings.
Vetcetera
How to live 100 years? Your pet knows
What is it in a rottweiler's DNA, development, or environment that holds the secret to cancer-free living and longevity? Doctors want to know.
Bunnies and ferrets and parrots, oh my!
The top 11 most popular pet birds and exotic animals among the clients of a major pet insurance company.
You do what else?
A river runs through her
By Sandra Mitchell, DVM
I spend my weekends paddling. And we're not talking relaxing jaunts on placid lakes, here—this is white-water canoeing.
Hot Button
Starved for information
By Patty Khuly, DVM, MBA
In the opening days of the pet food recall, veterinarians needed early warnings and facts from the pet food industry. We didn't get them.
Legal Ease
Britain to punish lousy pet owners
Legislators across the pond have enacted stricter rules to prevent animal cruelty and to mandate the responsibilities of pet ownership under penalty of fines and jail time.
Bill would kill use of certain antimicrobials in food animals
The Preservation of Antibiotics for Medical Treatment Act has been introduced in the U.S. Senate and House of Representatives.
Protecting teens and volunteers at your practice
By Phil Seibert, CVT
Special rules cover volunteer and under-18 employees at your clinic. Do you know what they are?
Checking in
What do I feed my cat?
By Kristi Reimer, Editor
"I was alarmed. And I was nowhere near home. 'Don't die!' I yelled as I stepped on the gas."
Life Balance
The unlikely face of addiction
By Joanne Roesner, DVM, DABVP
Veterinarians are bright, independent people, and they can hide addiction and depression for years. But this doctor proves good things can happen when the ugly truth comes to light.
Growth Center
Class is in session, and you're the teacher
By Brendan Howard, Business and Team Channel Director
Bring your knowledge and an animal or two—you'll be the greatest show on earth.
Ultrasound is ultra-helpful—and pays for itself
By Brendan Howard, Business and Team Channel Director
Dr. Folkers performed 430 cystocentesis ultrasounds in 2006 for total extra income of $10,700.
Practice Growth
Add some bling to your bottom line
By Karen E. Felsted, DVM, CPA, CVPM, MS
Polish up your approach to providing these five services, and show clients you're all about good medicine.
Products
Conference room
The multipurpose design of the conference room is ideal for accommodating small group meetings as well as large practice-wide and CE meetings.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Endoscopy suite
Technology is used extensively not only to help produce efficient work patterns in the practice, but also to help educate clients about the nature of their pets problems.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Euthanasia and grieving room
The soothing ambiance of the dedicated euthanasia room allows for peaceful grieving.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Library transition
A comfortable library provides a transition from workspace to the doctors office space.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Linear accelerator
Placed at the front of the facility, the linear accelerator allows the practice to offer state-of-the-art oncology care.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Oncology and specialty entrances
Each entrance complements the practice and yet is unique and easily identifiable. Large atriums, lit at night, serve as landmarks and draw in clients. The linear accelerator is visible from this view.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Oncology atrium
The use of multiple reception areas eases traffic flow and allows for high-quality interaction between clients and staff. To help the look of this area tie in with the addition, designers raised the ceiling height and added more color.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Oncology pocket park
The oncology part of the building has its own patient and client greenspace, too.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Orthopedic surgery
The addition meant losing two glass walls that looked outside. In their place, the team designed orthopedic suites that face into a sunny staff atrium and beyond to a pocket park. The atrium is at the center of the lunch room, doctors workspace and library, technicians office, and conference room.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Pocket park
The team designed orthopedic suites that face into a sunny staff atrium and beyond to a pocket park. The facility has three pocket parks, all of which were added with the addition. The team uses the parks to exercise pets housed in various parts of hospital instead of using one open exercise yard.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Recovery ward and runs
Windows make surgical recovery patients visible at all times to staff in the boarding runs.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.
Specialty lobby
To maintain natural light (a feature the whole team loves) the design incorporates two towering atriums, one in the specialty area and one in oncology. Seven-foot-tall stone sculptures and water elements in each atrium provide a sense of calm.

Photo by David Dietrich, David Dietrich Photography

Upstate Veterinary Specialists in Greenville, S.C.

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