VETERINARY ECONOMICS, Jun 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, Jun 1, 2007
Cover Story
The economics of pain relief
By Laura McLain Madsen, DVM
You know that a comprehensive analgesic protocol is necessary for your patients. But these drugs have a noticeable side effect—a financially healthy practice.
Change-Makers Series
Change maker series: Dr. Jack Stephens
By John Lofflin, Special Assignments Editor
After 25 years in the U.S. market, this leader talks about the potential for pet insurance.
Hospital Design
Once upon a leasehold
By Amanda Bertholf
A husband and wife team took a leasehold space in Simi Valley, Calif., and worked on it until they built a happy ending for Simi Valley Animal Hospital—one with satisfied clients and lots of growth.
Practice Tips
Taking names
Whenever team members from Nassau Veterinary Clinic in Nassau, N.Y., set up a booth or table at a community event, they hold a raffle so they can gather potential clients' names and addresses.
Identity inspiration
Think about your practice's identity and how you want to connect with clients before embarking on a marketing campaign.
Wee-wee poo-poo chart
A tool to help your clients with housetraining.
Potty training made easy
By Donna Recupido, CVPM
To help our clients nail down potty training, we give them a chart. Here's how it works ...
Women: Refine your roar
Differences in communication styles can mean women's messages don't carry the same weight. Here's how to give statements more oomph.
Nothing is insignificant
By Bob Levoy
The devil is in the details. So what are your clients noticing about your practice and team members?
Practice Management Q&A
Pass on emergencies
By Craig Woloshyn, DVM
Q. Although there are three emergency clinics in the area, the practice I work at always sees its clients' emergencies. This is frustrating, but the owner says that clients love it. Is this reasonable?
Balancing benefit discounts
By Gary Glassman, CPA
Q. I'm concerned about my hospital's liberal employee discount benefit. Are there any guidelines I can offer the owner to keep him and the rest of the team safe from tax liability?
Who does what?
By Debbie Allaben Gair, CVPM
Q. Who determines veterinary team members' pay increases—the practice manager or the owner?
Equine Solutions
Have your cake and eat it too
By James Guenther, DVM, MBA, MHA, CVPM, AVA
You can balance a career with a personal life—but you've got to embrace change. Here's the one thing you need to know about having it all.
Come-from-behind communication
By Karen E. Felsted, DVM, CPA, CVPM, MS , James Guenther, DVM, MBA, MHA, CVPM, AVA
Are your conversational skills lagging in the stretch? Use these tips to pull ahead by overcoming problems and winning clients' respect.
Personnel Solutions
Why won't technicians stay?
In an exclusive roundtable discussion, consultants told Veterinary Economics how doctors can hold on to talented technicians and veterinary assistants.
What your technician can do
A list of tasks technicians are qualified to perform from the AVMA. What do your doctors do that your technicians could be doing?
Vetcetera
Hibernate for health
Groundhogs, hedgehogs, bears, and other hibernating animals manipulate their body processes to survive the long winter—or the long summer, in the case of the fat-tailed lemur.
I Survived!
A million-dollar growth spurt
By Brian Huss, DVM, MS, DACVS
It wasn't an easy transition—half of the team quit, but profits went up.
Cover story
Visual diagnostics aid client communication
By Andrew Rollo, DVM
They say a picture is worth a thousand words, but when it comes to diagnostics, sometimes it's worth a thousand dollars.
Building the Bond
A loyal pup who never forgot Mom
By Melody Heath, DVM
This surprise visitor taught one girl—and future veterinarian—that sorrow and sympathy aren't just human emotions.
Managing Smart
Links to helpful HR sites
By Mark Opperman, CVPM
The details you need to update your employee manual are just a click away.
Dust off your employee manual
By Mark Opperman, CVPM
Does your team manual look like an ancient relic? Get it up to date with the latest labor laws and team policies.
You do what else?
Bird's-eye view
By Christine Ortner, DVM, DABVP
I used to be afraid of flying on commercial flights. I eventually overcame that fear, but I was still terrified of small planes. I beat that in the pilot's seat.
Hot Button
An epitaph for Cotton
By Craig Woloshyn, DVM
Local veterinary hospitals wouldn't treat a dying dog—and not because they didn't have the skills or the client wouldn't pay.
Click & Copy
Behavior questionnaire
A form for pinpointing age-related problems
Keep track of behavioral changes in senior pets
As pets age, their brains can slow down, too. Intervene early to give dogs and cats the best chance of staying sharp—and you'll help keep clients happy.
Legal Ease
It wasn't us—he did it!
By Phil Seibert, CVT
Unfortunately, blaming an employee won't work if OSHA finds a violation. Here's how to protect yourself from being penalized for team members' mistakes.
Four strikes, you're out
By Phil Seibert, CVT
How to implement the "four strikes" method of enforcing safety rules in your practice.
Checking in
Yours isn't the first crisis
By Marnette Denell Falley
Think you're the first and only business owner to suffer a particular problem? In almost every case, someone worked through the misery before you. They might even have learned lessons that could help you.
Growth Center
Case study: Tricks for your retail center from an in-clinic pet boutique
Metairie Small Animal Hospital in New Orleans has its own in-clinic pet shop: Silver Collar Pet Boutique.
Technology
Sample Internet and blogging policy
By Mark Opperman, CVPM
Customize this Word document and put it in your employee manual.
Personnel Management
Roundtable audio
Discussion from the experts on how to retain great staff members
Products
Aquarium separates seating
A large saltwater aquarium with integrated seating subtly separates the space into two waiting areas. The seating is made with tear- and puncture-proof fabric coverings for easy maintenance and client comfort.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Black granite
A quarter-radius reception station with black granite serves both as a central control area and a dramatic aesthetic feature. The counter was designed to define the reception and disacharge areas while maintaining the receptionists visual control and monitoring of the entry and exit.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Cat ward with storage
Drawers below and cabinets above the stainless steel cages provide extra storage for odds and ends.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Custom-elevated tub
The grooming station is located next to the service area. Its equipped with a custom-elevated tub and is easily accessible from all ward areas.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Doctors' office
The doctors office sports two chairs and no windows, so veterinarians can focus on work away from noise when they need to.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Exam room in peninsula shape
The three exam rooms sit directly off the lobby for easy client access. The countertops are ergonomically designed in a peninsula shape with two heights. One of the exam rooms is oversized and functions as both a specialty consultation and ultrasound room.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Modular dog runs
The modular dog runs feature glass doors and built-in trench drains for easy cleanup. Extra storage space in the drawers below and cabinets above the cages store equipment.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Mounted storage shelf
Stainless steel cage systems line the wards, and a mounted storage shelf keeps basics close at hand.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Pharmacy and radiology
The pharmacys location behind the exam rooms and its linear countertop design provide both effective visual screening and sound attenuation from the treatment area.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Simi Valley Animal Hospital
The three exam rooms sit directly off the lobby for easy client access. The countertops are ergonomically designed in a peninsula shape with two heights. One of the exam rooms is oversized and functions as both a specialty consultation and ultrasound room.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Specialty consultation room
This space doubles as an exam room and features a flat-screen computer for access to paperless records. Ample drawers and cabinets offer plenty of storage.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Surgery isolated
The surgery suite is the farthest room from the reception area.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Treatment and lab area 1
The centrally located treatment area acts as the strategic visual control center for the ICU, critical care, surgery, and radiology areas.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Treatment and lab area 2
The centrally located treatment area acts as the strategic visual control center for the ICU, critical care, surgery, and radiology areas.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.
Treatment and lab area 3
The centrally located treatment area acts as the strategic visual control center for the ICU, critical care, surgery, and radiology areas.

Photo by Larry A. Falke, Larry A. Falke Photography

Simi Valley Animal Hospital in Simi Valley, Calif.

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