VETERINARY ECONOMICS, Sep 1, 2007 - Veterinary Economics
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VETERINARY ECONOMICS, Sep 1, 2007
Cover Story
The healing environment
By Denise Tumblin, CPA
See how Well-Managed Practices turn their core values into financial success.
You do what else?
Long live the band geek
By Nicole Martin, DVM
About a year ago, I saw an ad in the local community-college newspaper asking folks to join the community band.
Practice Tips
The biggest loser
In this weight loss competition, being a big loser is a good thing.
Don't lose sight of what's important to clients
By Jeff Rothstein, DVM, MBA
A trip to the optometrist's office reminded this veterinarian that clients are willing to pay for quality care—especially if it prevents hassles in the long run.
Maintain a caring connection
Send follow-up cards after pets' passing.
The name game
Play a game to remember pet and client names.
Practice Management Q&A
Rewarding longevity
By Mark Opperman, CVPM
My associate is receiving about $90,000 a year in compensation. She has requested a salary of $100,000 because she's been with me for eight years and she says her longevity is worth something. Is there a formula for a longevity bonus?
Team at work
By Sheila Grosdidier, RVT
Why do some of my team members seem to avoid work while others are so dedicated to it?
Start the presses
By Linda Wasche
Q. I'd like to get the name of my practice mentioned in the media. What's the best way to figure out who to contact in the local media?
Equine Solutions
The A's to your Q's
Got a burning question? You just might find the answer here.
The worst client ever
By Brendan Howard, Business and Team Channel Director
You know those horse owners who ruin an otherwise great day? Well, shape 'em up—or ship 'em out.
Vetcetera
Doggy see, doggy think
New research shows that dogs may selectively imitate the actions of other dogs, not just take the easiest, most instinctive path every time.
I left my leash in San Francisco
Dogs, cats, and wildlife should have warm, fuzzy feelings for the home of the Golden Gate Bridge.
Hospital Design
Only in Boca
By Amanda Bertholf
Some might consider it over the top. But an affluent client base made high-end, luxury design a must for the owners of Calusa Veterinary Center in Boca Raton, Fla.
Checking in
Nice to meet you ...
By Marnette Denell Falley
We talk all the time about first impressions. You doctors may never get a chance to make a first impression if your team suffers a misstep with a potential client along the way.
Hot Button
Don't "estimate" your clients out of complying
By Jan Miller
No, it's not the fees you're charging. The words you're using are doing the damage.
Building the Bond
Did Father know best?
By Noelle Miles, DVM
Probably not, but I learned better client care when my dad ignored my advice and picked a pet with his heart—not his head.
Cover story
Smile! You're on clinic camera!
By Mark Opperman, CVPM
Videotaping in the exam room may make everyone nervous at first. But strong communication skills get clients on board with the best care. And this tool can help.
Growth Center
Do you want me?
Help owners pick pets and tackle behavior problems early with profitable pre-adoption and soon-after-adoption counseling.
Pre-adoption counseling resources
A list of behavior books and prospective behavior questions for pet owners.
Legal Ease
Dot every poked eye, cross every bumped knee
By Phil Seibert, CVT
When a team member has an accident, avoid liability claims by starting the paperwork early.
Legally search employees' lockers
By Charlotte Lacroix, DVM, JD
When is it legal to search veterinary team members' lockers?
Accident follow-up questionnaire
By Phil Seibert, CVT
Focus your on-site accident investigations with these printable PDF form.
Click & Copy
Communicating your vaccine protocol
Changing guidelines, research findings, and product choices can create a muddle of confusion. Sort through it and offer clients the best protection for their pets.
Vaccine information form
Get vaccine info from clients with this printable PDF.
Associate Know-how
Don't get knocked out by a buy-in
By Gary Glassman, CPA
These tips will help you duck common legal, financial, and communication oversights and keep you off the ropes during your transition to ownership.
Checklist for a buy-sell agreement
By Gary Glassman, CPA
A printable PDF of the answers you need before buying into or selling a part of a veterinary practice.
Products
Calusa Veterinary Center
A sunset exterior shot.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Calusa's heart paw sign
Calusa's sign shows up day and night.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Check it out
On the other side of the feature wall, designed to visually separate the two functions of a reception area, is a series of checkout stations.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Checking in
The reception station serves clients checking in or making arrangements for boarding, daycare, or grooming.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Clever saying on wallpaper
A clever animal-centered quotation peps up colorful walls even more.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Covered porch
The veranda gives clients and team members a view of the lush, tropical landscaping.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Enjoy the view
The associate doctors' office has windows that provide a clear window into the treatment area.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
General practice
The treatment room provides easy, efficient access to the surgery suite, imaging area, lab, and dental alcove. The general practice wing is designed along a central hallway to keep unnecessary traffic to a minimum.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Holistic center
This green zone has a distinctly zen feeling. The holistic practice is kept separate from the general practice, and it occupies its own suite. After they're greeted at the main receptionist station, homeopathic patients and clients are directed to a semi-private reception and waiting area.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Keep on swimming
The hydrotherapy pool is located at the back of the facility.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Lap of luxury
At the Barker Raton Hotel, boarding suites feature crystal chandeliers and private beds with turndown service. The upper and lower levels in the suite encourage movement and give dogs a five-star view of the nearby wildlife preserve. Glass between the runs lets boarders spy on their neighbors and encourages communication between the dogs. And for the finishing touch, each suite features a hand-painted quotation such as -- You can judge the heart of a man by his treatment of animals.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Main entrance
The pergola will offer protection from the sun once the leafy vines grow in.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Open wide
The dental alcove is readily accessible from the main treatment room, allowing for easy traffic flow.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Stylish boarding accents
Small accents spice up the walls in boarding.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Stylish exam room
Natural light fills the exam room here.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Surgery suite
One of Dr. Turkell's favorite features is the flat-panel monitor, used as a teaching tool during daily rounds.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
Take a seat
The soft, tropical color palette of light blue, sand, and white creates a soothing environment for waiting clients and pets. Natural light spills into the waiting area through high windows with Bahama shuters.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.
The cat's meow
Not to be outdone by the canine suites, the feline boarding room in the waiting area encourages interaction between clients and cats. Dr. Turkell says boarding has been a huge hit with clients, and he'd add more if he could.

Photo by Alicia J. Donelan, Fresh Appeal Photography

Calusa Veterinary Center in Boca Raton, Fla.

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