VETERINARY ECONOMICS, Apr 1, 2008 - Veterinary Economics
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VETERINARY ECONOMICS, Apr 1, 2008
Cover Story
The R word: Recession
By Brendan Howard, Business and Team Channel Director
With a possible recession looming, a wave of financially struggling clients may be cresting at your door. Are you ready?
Hospital Design
Pouncey Tract Veterinary Hospital in Glen Allen, Va.
By Amanda Bertholf
Dr. Brad Zubowsky had a plan to own two hospitals ...
Practice Tips
Watch out for state unemployment audits
By Gary Glassman, CPA
These audits can cost you, so be sure you correctly classify your employees.
"So that's what a flea looks like!"
Dr. Melisa Hicks got clients' attention about parasites by hanging a giant picture of a flea where it couldn't be missed.
Rx for presenteeism
By Bob Levoy
A problem more disruptive and costly than absenteeism, "presenteeism" occurs when contagiously sick employees show up for work.
The dog ate my drapes
By Laura McLain Madsen, DVM
Talking to pet owners about separation anxiety.
Cover story
Delving into clients' minds
By John Lofflin, Special Assignments Editor
Studies show the number of visits pet owners make to their veterinarian is declining.
Don't let bad Internet reviews bite
By Mark Opperman, CVPM
Let's say you're casually googling your practice one day when you find a review that makes your eyes pop out of your head ...
Growth Center
Providing pet insurance
It doesn't hurt Dr. Craig Prior's feelings when a client is hesitant to take out a pet insurance policy: "I tell them, 'Try it for a year. If you don't like it, cancel it. I won't mind.'"
Checking in
Got our game faces on
By Kristi Reimer, Editor
As I write this, my colleagues are frantically filling out their NCAA tournament brackets. My bracket lies neglected, only partially filled out, because—deep breath—there is a magazine to send to the printer. This magazine. Today.
Equine Solutions
11 ways to boost your equine practice's value
By Amanda Bertholf
A major portion of the value of your practice is based on profitability. So to increase your practice's value, it's important to manage your profits, revenue, and expenses.
Recession in the equine world
By Brendan Howard, Business and Team Channel Director
The impact of a recession, if it happens, on equine veterinarians will be uneven, just as it will be in the small animal world, experts say.
You do what else?
Ye olde age of heraldry and horses
At that first event, I was awed by the beauty of the costumes and the people's chivalry. It was a welcome change from the everyday stresses. I've been an active member ever since.
Hot Button
New equipment boosts more than the bottom line
By Dawn Koetting, DVM
The measure of a machine isn't just what shows up on a cost-benefit analysis.
Legal Ease
Why clinic mascots could be a bad idea
By Phil Seibert, CVT
The clinic cat may be sweet, but she's also a safety hazard.
Vetcetera
Vick's victims star on the small screen
By Brendan Howard, Business and Team Channel Director
NFL quarterback Michael Vick's dogfighting ring is broken up and his former pit bulls and other dogs are living better lives.
Um, there's something on your nose
By Brendan Howard, Business and Team Channel Director
Professors at Texas State University talked to people with and without body art to get the lowdown on the hire-ability of the tattooed and pierced.
Cats combat cardiac arrest?
By Brendan Howard, Business and Team Channel Director
Cat canoodlers are rewarded with healthier hearts, at least that's the way it appears.
A Katrina tale
By Brendan Howard, Business and Team Channel Director
Animal rescue in the roiling storm.
Click & Copy
Feline heartworm Q&A
A form to answer clients' most common questions about the disease.
Add feline heartworms to your priority list
Heartworms can sneak up on cats—and you. Prepare yourself, then use a handout to start talking prevention with clients.
Client handout: Feline heartworm Q&A
Use this form to answer clients' most common questions about the disease.
Practice Management Q&A
Excel spreadsheet to manage team work schedules
Get a handle on scheduling with this spreadsheet example.
What goes into a good Web site
By Linda Wasche
How do I build an effective Web site for my practice?
How to schedule team members' breaks
By Sheila Grosdidier, RVT
How should I schedule team members' breaks?
Products
A touch of personality
The black-and-white ceramic tile floor adds a touch of personality to the back-of-the-practice areas.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
All four sides
Exterior: The hospital was designed to have strong visual appeal on all four sides so that it matches the style and character of the neighborhood. The outcome was a building that looks more residential in character than a typical veterinary hospital.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Bench seating
Built-in bench seating allows for a comfortable view of the gas log fireplace.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Big windows
Large windows let in lots of natural light and provide a view of the surrounding neighborhoods.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Bigger and better
A larger treatment area was tops on team members' list of must-haves in the new facility.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Black and white
Ceramic tile floors, custom cabinets, and sold-surface countertops complete the dental suite.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Comfortable consultations


Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Flanking doors
The two doors flanking the reception desk lead to the exam rooms and help keep the flow of clients and patients running smoothly.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Residential night
Exterior: The hospital was designed to have strong visual appeal on all four sides so that it matches the style and character of the neighborhood. The outcome was a building that looks more residential in character than a typical veterinary hospital.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Seen but not heard
Located adjacent to the treatment area, the ICU is enclosed behind glass doors and windows. As patients wake up they're visible but not heard throughout the hospital. There's also a camera pointed at the ICU so that the team can check on patients from anywhere in the hospital or even from home.

Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.
Typical exam room


Pouncey Tract Veterinary Hospital in Glen Allen, Va.

Photo by Lee Brauer, Lee Brauer Photography.

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