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Shop till we drop
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| By
Jan Miller
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If you provide high-level care and compassion, most clients won't get worked up about fees.
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4 ways to make your site sticky
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| By
Linda Wasche
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To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit—and revisit. Here's how.
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Your mission, should you choose to accept it
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| By
Tracey O'Driscoll-Packer
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Lead with the big picture and use it as a reference point for practice success.
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Forget marketing. Think service.
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| By
James Guenther, DVM, MBA, MHA, CVPM, AVA
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Rethink your stance on marketing and consider what it's really about: providing valuable information to a client so he or she can make an informed decision about purchasing a product or service.
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Make the promise. Keep your team
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| By
Brian Conrad, CVPM
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His motto? No team member will leave his practice feeling unchallenged, concede to a lack of direction, or have professional growth hindered.
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I wannabe a vet!
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| By
Brendan Howard, Editor
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There's a dog on a surgical table and another on an exam room table—just like at your hospital. The difference is the dogs aren't real and the doctors are kids.
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Men, women run family businesses differently
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| By
Brendan Howard, Editor
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Do you see yourself—or your boss—in these findings about male and female owners of family businesses?
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"But I read it on the Internet!"
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| By
Jeff Rothstein, DVM, MBA
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Do you ever get frustrated or annoyed when clients come to your practice loaded with medical information they found on the Internet—especially when it's wrong? Do you find yourself grumbling about the misinformation the client is spewing? Who's the doctor here, anyway? Heck, if people can find instructions for building a bomb online, maybe your clients can just whip up some Otomax or Tresaderm too. Then they can buy themselves an ultrasound machine and a textbook. Who needs a veterinarian?
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ROI worksheet
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Download this PDF worksheet to get an ROI formula and a list of essential questions.
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Make sure new equipment pays off
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Before this doctor bought a single machine, he did his homework. The first thing he considered: cost-effectiveness.
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Rethink respirators
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| By
Phil Seibert, CVT
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Should our pregnant associate use a respirator during surgeries to avoid inhaling anesthetic gases?
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Protecting for two
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| By
Phil Seibert, CVT
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Will anesthesia hurt her baby? Is it risky for her to be around sick pets or toxic drugs?
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What dreams may come
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| By
Kristi Reimer, Editor
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Seeing our board members at CVC East in Baltimore clearly got to me.
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Michigan Veterinary Specialists in Southfield, Mich.
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| By
Brendan Howard, Editor
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Dr. Dan Lorimer, DACVO, wanted his specialty practice to look professional. For that, he needed respectable neighbors. To attract those neighbors, he bought six acres and built a 40,000-square-foot building—which was not his hospital.
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Who's in control?
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| By
Mark Opperman, CVPM
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A self-serving team member may be pulling the strings at your practice. Why are you letting it happen?
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A library with a view
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The written word gets the best view in the building, with a second-floor balcony overlooking the pond and water fountain below.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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A steeple of an entrance
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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All eyes on ophthalmogy
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Blue room
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Dr. Dan Lorimer's architect made the break area special with soothing blue colors and flowing curves. "People work hard here," Dr. Lorimer says. "We wanted to make sure they were comfortable."
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Bright lights, big practice
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Cat lobby
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Clients wait in comfort and peace in the feline-only lobby. It sports a fireplace, cat-themed art and books, and segregation from dogs.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Choo chooooo!
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The train station look—a vaulted ceiling, storefront entrances, and synthetic slate flooring—is appropriate. Clients travel to lots of places from here: emergency, reception, consultation, the cat lobby, a play area, restrooms, a patio, and the snack bar.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Coffee stop
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Curvy entry
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Dog courtyard
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Canines gets their own space to roam in the dog walk, with custom iron gates and easy-to-clean pea gravel.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Fabulous fountain
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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It's all about branding
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Mechanical: behind closed doors
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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One fine feline-only lobby
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Radiation treatment room
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Thirty-six-inch-thick concrete walls and a door with 3,800 pounds of lead keep radiation in. Team members watch the linear accelerators work on video in an adjacent area. The imaging center, with magnetic-resonance, computed topography, and radiography machines, is a few feet away.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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Synthetic slate flooring
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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The old building and signage
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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The oval office
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The architect incorporated arches and curved walls where he could, nowhere more noticeably than in the "oval office," so named by team members.
Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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The rock of reception
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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White is where it's at
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Michigan Veterinary Specialists in Southfield, Mich.
Photo by Nathaniel Lam.
Click here to read about this hospital.
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