VETERINARY ECONOMICS, Jun 1, 2009 - Veterinary Economics
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VETERINARY ECONOMICS, Jun 1, 2009
Cover Story
4 staples of a healthy veterinary practice
By Ernest Ward Jr., DVM
The right levels of income, costs, fees, and clients lead to a strong, balanced veterinary clinic.
Checking in
Pick the right ingredients for a successful practice
By Kristi Reimer, Editor
Pasta and olive oil: all you need—a successful veterinary practice relies on a few key ingredients.
Practice Management Q&A
Q&A: How to ditch discounts
We gave dental discounts to increase business, and we're now ready to eliminate them. How can we do this without upsetting clients who have come to expect them?
Q&A: Get the raise you deserve
My production as an associate warrants a raise. How do I ask the practice owner?
Q&A: Ramp up your referrals
How can we determine the quality of referrals we're getting from other clinics?
Practice Tips
How to successfully market microchipping
By Jeff Rothstein, DVM, MBA
Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the times?
Help clients say goodbye
Sympathy cards show grieving clients you care.
Your reputation precedes you
By Bob Levoy
Your practice's reputation is crucial. Make sure clients are hearing good things.
Feed the pain—and build your practice
Nutrigenomics can reduce pain in osteoarthritic dogs and create a bond with clients.
Legal Ease
Overtime rules for veterinary practices
By Phil Seibert, CVT
Operate by the book when it comes to the Fair Labor Standards Act
Growth Center
Endoscopy: Small incisions, big benefits
A $30,000 investment can produce $200,000 in revenue—and minimal patient trauma.
Click & Copy
Don't get ticked at ticks—get even
Year-round prevention efforts are key in keeping ticks and Lyme disease at bay.
Personal Growth
Case studies: 3 niche practice models
By Sarah Moser
Explore three niche practice models: mobile, relief, and shelter medicine
Managing Smart
What your clients really think
By Mark Opperman, CVPM
They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.
Hospital Design
The beat goes on
By Steve Bennaka, Content Specialist
Only in New York City can you find a former reggae club converted into a veterinary practice in the center of a trendy, bustling art district. West Chelsea Veterinary used modern design and an efficient floorplan to capture a 2009 merit award.
Hot Button
Think twice before criticizing a colleague
By Melody Heath, DVM
Badmouthing our colleagues in front of clients paints a bad picture.

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