VETERINARY ECONOMICS, Feb 1, 2010 - Veterinary Economics
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VETERINARY ECONOMICS, Feb 1, 2010
Cover Story
25 ways to untangle your veterinary practice snarls
By Jeff Rothstein, DVM, MBA
Try Dr. Jeff Rothstein's 25 tips to get your practice purring like, well, a cat.
Checking in
The dark side of the bond
By Kristi Reimer, Editor
Do some clients go too far in their attachment to their pets? If so, what do we do about it?
Vetcetera
Why cats aren't "man's best friend"
The MAF discovers why some people don't own cats—as well as who's most likely to adopt one.
A feline game of hide-and-seek
After surviving a clinic fire, Ziggy the clinic cat finds a secluded spot to recover.
Practice Management Q&A
Q&A: Best practice financial indicators
Q&A on financial benchmarks every veterinary practice should watch.
Q&A: Can I fire veterinary clients who won't pay?
Q&A: When you can fire a client who won't pay for services
50th anniversary Q&A: No smoking—no ashtrays?
Q&A: A Practice Management Q&A from 1982 celebrating Veterinary Economics' 50th anniversary
Practice Tips
3 ways to ensure your rent is reasonable
By Gary Glassman, CPA
Will your practice's rent pass IRS scrutiny?
Use signs to alert staff to sensitive cases
Signs on exam room doors create immediate awareness that a sensitive case is present.
Snuggle up to compassionate care
We take pictures of post-op or hospitalized patients snuggling up against stuffed animals and have all the staff members sign the photos.
"Touch points" help retain clients
By Bob Levoy
Critical interactions impact client loyalty and practice growth.
Click & Copy
Use bad breath as an intro to discuss oral care
Stinky pet breath. Your clients might find it off-putting, but they probably don't know halitosis can be a sign of serious medical problems, such as periodontal disease or oral or systemic infection.
Legal Ease
Avoid cons that prey on your fear
By Phil Seibert, CVT
Don't let your fear of OSHA give scam artists an opportunity.
Don't be gored by the licensing board
Q: Do I need veterinary licensing board insurance?
Growth Center
East meets West at your practice
Dr. Dirk Yelinek combines mainstream and holistic therapies. Find out how you can, too.
Technology
Social revolution
By Ernest Ward Jr., DVM
Don't underestimate the power of a post, a tweet, or a video upload. Social networking can help you.
Get savvy with these 4 social media etiquette tips
By Ernest Ward Jr., DVM
Social media rules: Be yourself, ask questions of your audience, and don't talk only about pets.
Marketing
5 Web site essentials
By Mark Opperman, CVPM
If you nail these five must-haves on our Web site, you'll be miles ahead of many other practices in your area.
Watch out for employee rating sites
By Mark Opperman, CVPM
Take steps if disgruntled team members vent online.
Hospital Design
Small-scale success: Butterfield Animal Hospital
By Sarah Moser
A smaller, more intimate practice suits this California doctor—and his clients—just fine.
Hot Button
Kids want to be veterinarians ...
By Sonya Brouillette, DVM
... So inspire them. Step out into your community and make a memorable impression.

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