VETERINARY ECONOMICS, Jul 1, 2010 - Veterinary Economics
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VETERINARY ECONOMICS, Jul 1, 2010
Cover Story
Extras: 25 books for your summer veterinary reading list
Share your top veterinary reading recommendations and see a detailed list of our experts' picks.
25 books for your summer reading
By Tom McFerson, CPA, ABV
These picks from veterinary experts will feed your brain and renew your spirit -- whether you're on the beach or sneaking a few minutes between appointments.
Checking in
Books of a feather ...
By Kristi Reimer, Editor
Books don't just provide information and ideas; they also lend aesthetic appeal to any room they're in.
Practice Management Q&A
Q&A: Ramp up rewards to motivate your veterinary team
By Marty Becker, DVM
Other than bonuses or financial incentives, how can I reward team members for a job well done?
Practice Tips
Help your clients decide on a pet insurance policy
Get the real scoop on pet insurance providers before you recommend one.
Use this easy method for keeping casts clean and dry
Use this easy method for keeping casts clean and dry
How to compete with pet stores for flea-and-tick product sales
Your clients trust your expertise, so show them why they should buy flea-and-tick products from your practice.
Implement service codes to crack down on missed charges
By Jeff Rothstein, DVM, MBA
Missed charges can result in thousands in lost revenue for your practice. But here's the good news: The solution is as simple as developing a few service codes.
Ease the pressure in the exam room when communicating with clients
By Bob Levoy
Be persuasive, but don't push too hard. Otherwise, you run the risk of driving your clients away.
Practice Mangement Q & A
Equine Q&A: My net profit is sinking
My revenue and profit as a solo ambulatory practitioner are falling off in this recession. I know I need to raise fees, but is there anything else I can do to give my net profit a boost?
Click & Copy
4 tips to picking a financial planner
Veterinarians need to know a potential advisor's methods for investing and payment.
Growth Center
Provide cutting-edge pain relief with therapeutic lasers
With this pain management modality, promoting healing and your bottom line is a zap.
Managing Smart
How to avoid the top 6 hiring mistakes
By Mark Opperman, CVPM
Keep your veterinary practice running smoothly by avoiding these costly hiring blunders.
Hospital Design
Building a community
By Sarah Moser
After 20 years of working for others, this doctor finds freedom in building her own practice—and enjoys the rewards of caring for people where she lives.
Hot Button
Young veterinarians don't know how to talk to clients
By Dean Severidt, DVM
The younger generation of veterinarians lacks one critical business skill.

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